Yahoo india launches Search Marketing system

Yahoo launches its Search Marketing system in India. This Search Marketing System is a sponsored search system that will help advertisers in managing their online ad campaigns and increase their ROI.

According to Sandeep Deshpande " Yahoo search Marketing will allow Advertisers to run analytic on thier campaigns and run on different version of the same campaign to identify the best campaign.
To use this services you have to sign up option.

1. Self Setup - where you will Set Up your Own Account. In this no setup fees is required. Only you have to pay minimum deposit $30
2. Assisted Setup - Here you will get help to sep up your account. Here you have to pay setup fees
   

• * $199 one-time setup fee.
• * $100 minimum deposit required.
• * Plan to spend more than $300/month?
• * Here you will receive a full campaign proposal in 2-5 business days.
  

“The new and more powerful Yahoo Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI,” Sandeep Deshpande, GM, search marketing and small business, Yahoo India, has said. “Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers.”

Prashant Mehta, vice president and head, advertiser and partner group, emerging markets, Yahoo, has said, “We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.”

As asked "how YSM is different from competing products like Google’s AdSense", Prashant Mehta said, “Conventionally, advertisers that bid the most for specific keywords have the most chance of having their ads displayed. Our new platform will reward advertisers by focusing on contextually relevant ads, irrespective of the advertiser’s bid price. Apart from that, we have also added features like enhanced conversion tracking.”