Internet advertising is the revenue-churning species in the online marketing garden. Really. Perhaps that is why websites are experimenting a lot with online advertising avenues. The latest buzz is that the online behemoth, Google, has allowed third party ads on its content network.
Google is doing this because online marketing and Internet advertising have a very promising future. So the search engine Goliath has decided to accept third party ads on its content network through certified vendors. In fact, Google content network is a large group of websites and other products, such as email programs and blogs, who have joined Google to display AdWords ads.
Since, Google has just started it, so the third party ads will be available in English only but later Google content network will accept third party ads in other languages also.
According to Google sources, “this was a long standing demand from their AdWords advertisers who use third parties to create and manage their online campaigns.”
Sources further added that “by accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.”
Hence, it can be said that for Google, there is no stopping as far as innovation is concerned. Its game with online marketing would continue just like this.
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Saturday, May 24, 2008
Friday, May 23, 2008
Google's Safe Browsing Diagnostic
Google has recently announced a new feature safe browsing diagnostics to help the owners of compromised sites. Google has been protecting its users from the implication of malicious sites ever since. This step too is just another move in the same direction. The online marketing giant has bit an infrastructure which will automatically determine if web pages carry risk to users. This is a highly accurate service, except in some cases when the attackers use sophisticated obfuscation techniques or insert malicious payloads into the system.
To overcome this difficulty, the company has introduced new Google's safe browsing diagnostic system, that will now provide detailed information about the automatic investigations and findings that the search engine conducts on malicious websites.
This diagnostic system is already showing a number of benefits to the owners of compromised websites. The diagnostic system is such that it will store data for only 90 days, but the 90 days period as actually sufficient to take note of the activities of the malicious websites. This system is also able to track other domains and websites where the malicious activity is spread or is connected with. This will help in tracking the root of the activity more effectively.
The new service indeed is an amazing step taken by Google to control the malicious activities in the website and will definitely ensure a safer browsing experience for Google users.
To overcome this difficulty, the company has introduced new Google's safe browsing diagnostic system, that will now provide detailed information about the automatic investigations and findings that the search engine conducts on malicious websites.
This diagnostic system is already showing a number of benefits to the owners of compromised websites. The diagnostic system is such that it will store data for only 90 days, but the 90 days period as actually sufficient to take note of the activities of the malicious websites. This system is also able to track other domains and websites where the malicious activity is spread or is connected with. This will help in tracking the root of the activity more effectively.
The new service indeed is an amazing step taken by Google to control the malicious activities in the website and will definitely ensure a safer browsing experience for Google users.
Wednesday, April 30, 2008
Google & Microsoft India Launching SMS Services in India
Vodafone, a mobile service provider join hands with Microsoft India to render SMS-based search service at a rate of 30 paisa per query to its user. This SMS search service helps vodafone mobile users to search online mobile contents such as ringtones, images, local directory information.
According to Vodafone, this service will be initially available in eight cities -- Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune and Ahmedabad -- and the 21 more cities expected to be join in the list soon.
In SMS-based search service they have incorporated some specific features like local results based on the user's city location, keep tracking of the user's search session for 24 hours and delivering formatted results according to the user's phone capabilities.
So take the benefits of this services and enjoy![Source: Economic Times]
According to Vodafone, this service will be initially available in eight cities -- Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune and Ahmedabad -- and the 21 more cities expected to be join in the list soon.
In SMS-based search service they have incorporated some specific features like local results based on the user's city location, keep tracking of the user's search session for 24 hours and delivering formatted results according to the user's phone capabilities.
So take the benefits of this services and enjoy![Source: Economic Times]
Wednesday, April 23, 2008
Google is the Leading Brand World -Wide
Google is the world's leading brand this year. The top five brands of the year are Google followed by General Electric, Microsoft, Coca Cola and China Mobile. The brands are unchanged since last year. What is surprising is the growth, Google has elicited in the past two years, when it was ranking seventh to the leader then, Microsoft.
Google is said to have started to concentrate more on China for its ad sales. Ever since, the brand has begun marketing itself in China, its sales has experienced a high rise. The Expansion of its services in China has helped Google grow its international revenue account by more than half of the sales it calculated last quarter.
The Google search engine that trails in China by the name of Baidu.com is growing in popularity and its ad services are on an all time rise. As a matter of fact China has also been identified as the world's second largest internet user's bay.
The top position that Google has been enjoying since last year is reflective of its, revenue, the market space, consumer attitude and the overall brand value which stands at an exuberant $US86.1 billion ($91.4 billion).
Google is said to have started to concentrate more on China for its ad sales. Ever since, the brand has begun marketing itself in China, its sales has experienced a high rise. The Expansion of its services in China has helped Google grow its international revenue account by more than half of the sales it calculated last quarter.
The Google search engine that trails in China by the name of Baidu.com is growing in popularity and its ad services are on an all time rise. As a matter of fact China has also been identified as the world's second largest internet user's bay.
The top position that Google has been enjoying since last year is reflective of its, revenue, the market space, consumer attitude and the overall brand value which stands at an exuberant $US86.1 billion ($91.4 billion).
Wednesday, April 9, 2008
Reviews on Google's App Engine from Software Pioneers
There is a round of buzz going on with Google's latest application for software developers. It has been named "Google App Engine" and it provides a platform to the developers in running their web applications.
After this development, the software pioneers have started analyzing it. There will be an environment of reviews and feedbacks for this latest technology innovation from Google.
Dave Wineris one of the software pioneer, knows about disruptive technology. Here is a small para what Dave had to say about google App Engine,
"Now, what Google announced is really exciting! I'm not kidding. It's even better than I hoped. Yes, it's only Python, but IBM's PC-DOS was only BASIC and Pascal when it first came out, and it didn't matter. Yeah, I preferred C, but I coded in Pascal because that's what you had to do to get an app running. What you're going to see here that you've never seen before is shrinkwrap net apps that scale that can be deployed by civillians. That's a mouthful, but that's what's coming. Why? Because here is a standardized platform that can be stamped out in the billions of units. Maybe Google can't do it, but the perception is that they can. Who is willing to stand up and say Google hasn't nailed scaling? What PCs did in the 80s, Google is doing now. PCs took the black magic out of owning a computer. Now Google is taking the black magic out of operating a scalable web app. Python is the new BASIC. "
According to Marshall Kirkpatrick of ReadWrite :
"The point is, Google App Engine may be neither competitive nor monopolistic - it might just be trivial as Google Pages or Google Base. So far it seems pretty simple and useful, though. We'll have to take a deep breath, hope that Amazon and others step up their offerings a notch or two in response, and see what the future brings.
However, the applications developed by Google have been well accepted by the various industries till now. No matter what stir the responses would create but the software professionals are sure to get help from Google's App Engine.
After this development, the software pioneers have started analyzing it. There will be an environment of reviews and feedbacks for this latest technology innovation from Google.
Dave Wineris one of the software pioneer, knows about disruptive technology. Here is a small para what Dave had to say about google App Engine,
"Now, what Google announced is really exciting! I'm not kidding. It's even better than I hoped. Yes, it's only Python, but IBM's PC-DOS was only BASIC and Pascal when it first came out, and it didn't matter. Yeah, I preferred C, but I coded in Pascal because that's what you had to do to get an app running. What you're going to see here that you've never seen before is shrinkwrap net apps that scale that can be deployed by civillians. That's a mouthful, but that's what's coming. Why? Because here is a standardized platform that can be stamped out in the billions of units. Maybe Google can't do it, but the perception is that they can. Who is willing to stand up and say Google hasn't nailed scaling? What PCs did in the 80s, Google is doing now. PCs took the black magic out of owning a computer. Now Google is taking the black magic out of operating a scalable web app. Python is the new BASIC. "
According to Marshall Kirkpatrick of ReadWrite :
"The point is, Google App Engine may be neither competitive nor monopolistic - it might just be trivial as Google Pages or Google Base. So far it seems pretty simple and useful, though. We'll have to take a deep breath, hope that Amazon and others step up their offerings a notch or two in response, and see what the future brings.
However, the applications developed by Google have been well accepted by the various industries till now. No matter what stir the responses would create but the software professionals are sure to get help from Google's App Engine.
Tuesday, April 8, 2008
Google New Application for Developers - Google App Engine
Google has launched a new application for software called Google App Engine. Here developers can run their web applications with the help of google's infrasture. It is as similar to that blogger made it easy to creat a blog. Google app engine is designed ti naje ut east ti create and run web application.
With the help of Google App Engine, developers can write web applications based on the same building blocks that Google uses, like GFS and Bigtable. Google App Engine packages those building blocks and provides access to scalable infrastructure, hope it will make it easier for developers to scale their applications automatically as they grow. Wih the help Google App Engine, software professional can spend less time dealing with system administration and maintenance, and more time building and improving their applications.
Google App Engine is free to use during the preview release, but the amount of computing resources any app can use is limited. Later, developers will be able to purchase additional computing resources as needed, but Google App Engine is free to get started.
To know more about google app engine click here
This preview of Google App Engine is available for the first 10,000 developers who sign up. so developer sign up download the SDK
With the help of Google App Engine, developers can write web applications based on the same building blocks that Google uses, like GFS and Bigtable. Google App Engine packages those building blocks and provides access to scalable infrastructure, hope it will make it easier for developers to scale their applications automatically as they grow. Wih the help Google App Engine, software professional can spend less time dealing with system administration and maintenance, and more time building and improving their applications.
Google App Engine is free to use during the preview release, but the amount of computing resources any app can use is limited. Later, developers will be able to purchase additional computing resources as needed, but Google App Engine is free to get started.
To know more about google app engine click here
This preview of Google App Engine is available for the first 10,000 developers who sign up. so developer sign up download the SDK
Monday, March 31, 2008
Will Google’s Search within Search spell Doom’s Day for the Flourishing Affiliate Marketing?
Google’s new Search within Search tool might create a chaos in the world of affiliate marketing and affiliate network. According to the report by IDC search analyst Sue Feldman - "Hijacking Affiliate Revenue: Google's New Search Within Search Tool,"- Google’s new destination search tool can invite serious risks for publishers, while it attempts to make information more available to the end users.
According to a newspost by Thoman Claburn, in Information Week.com, by introducing this tool, where a user can search specific data through a search box that comes in the result pages of the Google SERPs, the search engine would risk alienating its affiliates and other web site owners by keeping for itself traffic and the revenue thereof.
How is this possible? Visitors seeking specific information or an ad might have visited a particular site where ad is flashed. This would have helped the affiliate generate revenue for display of that particular ad and helping a visitor go to the site via the publisher/ affiliate’s site.
But having another search box in Google SERPs itself, visitors can conduct follow up searches without leaving Google.com. This would a visitor, the particular ad being searched directly from Google and therefore the revenue generated from the ad would go directly to Google and not the Affiliate.
According to Google spokesperson, “By showing ads on the results page from the 'search within a site' feature, we aim to help our users find ads that are both useful and relevant to their searches. Our goal is to provide the best user experience, and ads that are related to searches from competing providers are useful to consumers. If a site owner wants to present sponsored listings for these searches, then that site owner can participate in the AdWords auction."
While Google maintains that it developed this feature to improve the user search experience, some industry watchers view this tool introduced by Google, as another money making mechanism, others are skeptical about its impact on the flourishing affiliate marketing.
According to a newspost by Thoman Claburn, in Information Week.com, by introducing this tool, where a user can search specific data through a search box that comes in the result pages of the Google SERPs, the search engine would risk alienating its affiliates and other web site owners by keeping for itself traffic and the revenue thereof.
How is this possible? Visitors seeking specific information or an ad might have visited a particular site where ad is flashed. This would have helped the affiliate generate revenue for display of that particular ad and helping a visitor go to the site via the publisher/ affiliate’s site.
But having another search box in Google SERPs itself, visitors can conduct follow up searches without leaving Google.com. This would a visitor, the particular ad being searched directly from Google and therefore the revenue generated from the ad would go directly to Google and not the Affiliate.
According to Google spokesperson, “By showing ads on the results page from the 'search within a site' feature, we aim to help our users find ads that are both useful and relevant to their searches. Our goal is to provide the best user experience, and ads that are related to searches from competing providers are useful to consumers. If a site owner wants to present sponsored listings for these searches, then that site owner can participate in the AdWords auction."
While Google maintains that it developed this feature to improve the user search experience, some industry watchers view this tool introduced by Google, as another money making mechanism, others are skeptical about its impact on the flourishing affiliate marketing.
Sunday, March 30, 2008
99 Million Euro for Quaero Project: Can Google Survive it?
Checking a data or fact? Planning a tourist vacation? Want information on a disease, a hotel or restaurant, a business event, pet care? What Internet users normally do? They Google the information. With around 85 percent of the search-engine market, including that of Germany, Google has become the market leader.
Now European Union is concerned about US hegemony in the worldwide search engine market. They aim to develop an Eurocentric alternative to the dominant Google.
European Union have launched a project under the name Quaero (Latin for ‘I seek’) to compete with the American behemoth. The project is headed by an Internet information company called exalead.com. The Quaero project is a coalition of 23 companies led by French technology giant Thomson.
Now, the European Union's competition watchdog has approved €99 million (£76 million) of French state aid for the consortium. This is also a fact that Google spent $7.5 million (6.3 million euros) on one lab with 10 students in its development stages. Can Quaero project become that tough? Also, the US search engine behemoth continues to spend $400 million annually on research and development. Can Quaero compete with the Google competency?
Anyway, the endeavour of EU is worth watching and the consortium plans to make the Quaero engine available for personal computers, mobile phones, televisions and other media platforms.
Now European Union is concerned about US hegemony in the worldwide search engine market. They aim to develop an Eurocentric alternative to the dominant Google.
European Union have launched a project under the name Quaero (Latin for ‘I seek’) to compete with the American behemoth. The project is headed by an Internet information company called exalead.com. The Quaero project is a coalition of 23 companies led by French technology giant Thomson.
Now, the European Union's competition watchdog has approved €99 million (£76 million) of French state aid for the consortium. This is also a fact that Google spent $7.5 million (6.3 million euros) on one lab with 10 students in its development stages. Can Quaero project become that tough? Also, the US search engine behemoth continues to spend $400 million annually on research and development. Can Quaero compete with the Google competency?
Anyway, the endeavour of EU is worth watching and the consortium plans to make the Quaero engine available for personal computers, mobile phones, televisions and other media platforms.
Wednesday, March 26, 2008
Google Loses To its European Cousin
The European Union’s trademark regulation agency did not accept the appeal made by Google to trademark protect its G-Mail mark in the European Union. This decision was made on the grounds that the G-Mail trademark was already provided to German businessman Daniel Giersch who has an electronic postal delivery business.
This similarity in name can lead to a lot of confusion and therefore Google, having entered later than the prevalent GMail, can not use the term. Though Google seemed to be disappointed with the judgment passed in the later part of February, this year, yet the decision seems to be quite prudent.
After the decision passed by the lower board of the trademark regulatory agency, Google now operates its free web based email service in Switzerland and also in UK under the name of GoogleMail.
This similarity in name can lead to a lot of confusion and therefore Google, having entered later than the prevalent GMail, can not use the term. Though Google seemed to be disappointed with the judgment passed in the later part of February, this year, yet the decision seems to be quite prudent.
After the decision passed by the lower board of the trademark regulatory agency, Google now operates its free web based email service in Switzerland and also in UK under the name of GoogleMail.
Tuesday, March 18, 2008
New Ad Service from Google: A Blessing for Internet Advertising
Internet advertising is growing by leaps and bounds and the world leader of the World Wide Web has all planned to utilize this boom in a great way. Google Inc. is planning to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.
The offering is an early sign of Google's plans to diversify its ad offerings following the completion of its 3.1 billion Dollar DoubleClick Inc. acquisition this week. The move comes as Google looks to expand its online ad offerings beyond the small text ads that run alongside Web search results and other content which represent the bulk of Google's revenue.
The new Ad Manager service will provide the ad serving free, where companies such as DoubleClick have initially charged Web publishers to serve up their ads. Google is hoping that Ad Manager users will agree to carry some ads Google sells in ad spots on their Web sites they haven't filled themselves. Google would get benefit on revenue from any ads it sells.
Moreover, Google won't require Ad Manager users to carry the ads from Google's AdSense system. They can also choose to fill the spots with ads from other online ad networks in cases where they generate more money for the publisher. The Ad Manager service will handle graphical display, video and text ad formats.
Furthermore, Google Ad Manager will serve Web publishers with small to medium size sales forces, while DoubleClick's services are suited for higher-end ad-sales operations.
Monday, March 17, 2008
Google give Microsoft a shock: Double Click Acquired for $3.1 Billion
It seems that online advertising is the most revenue generating business in the Internet marketing. Perhaps that is why Internet giants are grabbing online advertising tools like hot cake.
According to the BBC news Time Warner's AOL internet division is buying the social networking site Bebo for $850 million (£417million) in cash. And now news is that Google is going to acquire DoubleClick for $3.1 Billion.
The outcome of the combination of Google and DoubleClick would be worth watching as both are the biggest players in online advertising. Their advertising styles are different. Google's AdSense business is algorithm-driven and is based on clickable links, whereas DoubleClick places targeted banner ads on sites like MySpace, The Wall Street Journal and America Online.
The move is also a big setback for Microsoft and other potential suitors like Yahoo and AOL. The DoubleClick acquisition may result in one of the significant deals because it was the pioneer in online advertising.
Using DoubleClick's services Google would extend the reach of its AdSense network, which now includes DoubleClick's DART for Publishers product.
Thursday, March 13, 2008
Google Services: For whatever you Search under the Sun
One name which is like a religion for the Internet is Google, without any doubt. If you are a regular Google user you must have seen many features of it. Google services include all its products under three broad categories.
- Desktop Products
- Mobile products
- Online products
If we would count all these products the list would go very long. There are more than 100 Google products under these three categories. These all products are either a gold release, in beta development or a part of the Google lab initiative.
Now, gold release is the final version of a particular product, beta development is the first version released outside the organization for the purpose of evaluation and Google lab initiative is some new Google project that is not ready for prime time and which serves as a testing ground for new services being developed.
Here are some of the major products in each category…
Desktop products: Earth, Hello, Pack, Gmail/Google Notifier, Picasa, Talk, Video Player, web Accelerator, Blogger Web Comments, Browser Sync, Send to phone, Toolbar and other products.
Mobile Products: iGoogle, Mobile search, Calendar, Gmail, Google notebook, Reader, Picasa Web Albums, Google mobilizer, Gmail mobile, Maps mobile, YouTube and other products.
Online products or web products: Under this category there may be some sub-categories.
Advertising products: AdSense, AdWord, AdWord website optimizer, Audio Ads, Click- to- Call, TV ads etc.
Communication & Publishing: 3D Warehouse, Blogger, Docs, Calendar, FeedBurner, Dodgeball, Gmail, Notebook, Orkut, Page Creator, YouTube etc.
Development: Google Web Toolkit, Code, Android, OpenSocial etc.
Mapping: Maps, Mars, Moon, Ride Finder and transit.
Search: Accessible search, Alerts, Base, Book search, Directory, Finance, Groups, Patent search, Product search, Scholar, Video, Web Search etc
Statistics: Analytics, Gapminder, trends etc.
Hardware products: Google search appliance and Google mini.
Other products: GOOG-411 or Google Voice Local Search.
So, I hope that you would have got an idea about various Google products. One thing I want to say that as far as innovation is concerned, Google has achieved a dynamic success.
Friday, March 7, 2008
War for Capturing Internet Based Office Tools Market
Sometimes I get amazed that who is going to win in the war among software giants to get the biggest piece from the huge Internet marketing cake. I have been listening about brand India emerging in the field of software. I also have been listening about the monopoly of some of the giants in this field. I have been listening about the new developments in the software and applications domain.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
Tuesday, February 5, 2008
Google Vs Microsoft: Who Bags the Yahoo Deal
Yet another twist to the Microsoft and Google battle is the bid to take over the giant Yahoo. After its public announcement of offering an unsolicited $44.6 billion to buy Yahoo, Microsoft has created a storm in the online industry. But for Google, it was yet another altercation after the tiff over Google's proposition to buy the online advertising company DoubleClick.
According to sources, now Google is also paving its path to help Yahoo. Almost a year back, when Google proposed to buy Yahoo, the deal did not happen. It is that time of the year again, when two giants are battling it out to pull off the deal. As per Google, if Microsoft wins over the deal, then it would have formidable control of the web and that makes the 'openness' of the web quite vulnerable.
Sources close to Yahoo opine that the board at Yahoo has asked for more time from Microsoft to think over the deal. They also said that Yahoo is open to Google buying them out and it is also considering the choice to remain independent.
But what do netizens, the end users, have to say about all this? There have been mixed responses from the netizens who also are aware of both the propositions. While some believe that Microsoft's takeover of Yahoo would not really affect their search and that it would be a good match, on the other hand, others opine that Google would remain the undoubted leader whether Microsoft wins Yahoo or Google does.
According to sources, now Google is also paving its path to help Yahoo. Almost a year back, when Google proposed to buy Yahoo, the deal did not happen. It is that time of the year again, when two giants are battling it out to pull off the deal. As per Google, if Microsoft wins over the deal, then it would have formidable control of the web and that makes the 'openness' of the web quite vulnerable.
Sources close to Yahoo opine that the board at Yahoo has asked for more time from Microsoft to think over the deal. They also said that Yahoo is open to Google buying them out and it is also considering the choice to remain independent.
But what do netizens, the end users, have to say about all this? There have been mixed responses from the netizens who also are aware of both the propositions. While some believe that Microsoft's takeover of Yahoo would not really affect their search and that it would be a good match, on the other hand, others opine that Google would remain the undoubted leader whether Microsoft wins Yahoo or Google does.
Sunday, February 3, 2008
Losing significance of paid links
In the present day world of online marketing people want fast results and do not find it worth to go for natural optimisation techniques. To stand in the competition, and want quick result to stand their, people think for short method link paid optimization. Whether such a move helps can be debated.
From my point of you, if I am handling a business or website I would rather go for natural optimisation like, to come with hundreds of keywords and on the first pages of the search engines. That would be an ideal situation, one we can only try to achieve. To reach to such a level or gain a very good search engine page rank, some website publishers often go crazy and about anything. No sooner did they realize that links were giving better results in terms of ranking, all of them started massive campaigns to get as many links as can be got. Sometimes buying, some times begging, the owners or promoters have just broken all limits.
We would start from a very basic question – Does paid link really help and if so to what extent? In the heydays of online promotions the masters of the web could see the impact of the number of back links on the page rank. Popular search engines including Google, provided more than simple analysis of the sites based on algorithms.
Links were and still are considered as important resources that any website is linked to. But when the habit of buying links became popular the search engines also redefined the priorities. All this has led to a verification of the kind of links a website is using. In case of links that are found as being bought rather than being shared or wishfully granted, the search engines are not much convinced. With the result the importance or significance of paid links has been observing a decline.
The best practice is not the buying of a website link but earning one. For that your own product must be outstanding in quality as well as the practices you are engaged must be genuine. Google knows it, in fact it knows everything.
From my point of you, if I am handling a business or website I would rather go for natural optimisation like, to come with hundreds of keywords and on the first pages of the search engines. That would be an ideal situation, one we can only try to achieve. To reach to such a level or gain a very good search engine page rank, some website publishers often go crazy and about anything. No sooner did they realize that links were giving better results in terms of ranking, all of them started massive campaigns to get as many links as can be got. Sometimes buying, some times begging, the owners or promoters have just broken all limits.
We would start from a very basic question – Does paid link really help and if so to what extent? In the heydays of online promotions the masters of the web could see the impact of the number of back links on the page rank. Popular search engines including Google, provided more than simple analysis of the sites based on algorithms.
Links were and still are considered as important resources that any website is linked to. But when the habit of buying links became popular the search engines also redefined the priorities. All this has led to a verification of the kind of links a website is using. In case of links that are found as being bought rather than being shared or wishfully granted, the search engines are not much convinced. With the result the importance or significance of paid links has been observing a decline.
The best practice is not the buying of a website link but earning one. For that your own product must be outstanding in quality as well as the practices you are engaged must be genuine. Google knows it, in fact it knows everything.
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