War for Capturing Internet Based Office Tools Market

Sometimes I get amazed that who is going to win in the war among software giants to get the biggest piece from the huge Internet marketing cake. I have been listening about brand India emerging in the field of software. I also have been listening about the monopoly of some of the giants in this field. I have been listening about the new developments in the software and applications domain.

One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.

Here you would ask me some concrete data to prove the above statement. So let’s start...

To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.

Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.

Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.

The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.

Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.