The date, the place and the event are of much importance for the web developers and web technocrats. It was a period from March 5-7, 2008, the place was The Venetian Resort Hotel Casino, Las Vegas and the occasion was the unveiling of the Microsoft’s latest web-oriented products and technologies. Now, let me tell you the name of the event which is Microsoft MIX08 or we can call it simply mix08.
This event was of much significance, firstly for the Microsoft, then for various web developers and lastly for the technologies that would emerge after this event of the Microsoft.
Mix08 was not a product launch as such. What Microsoft has chosen to show at this event are not finished products, but the first wave of new products that will become generally available over the next six months.
The event shows that the Internet is going to become the core functional area of Microsoft and it will continue to develop web-based software. According to chief technology officer of Microsoft, Ray Ozzie, "We are placing the internet at the centre of our strategy." This shows that world would see more major Internet developments in the coming times and it would be beneficial for the Internet marketing as a whole.
Furthermore, internet aware devices are becoming more commonplace with us these days. We are carrying mobile gadgets which are totally Internet-based. So, the consistent research of the Microsoft is very useful for us, I think!
Also, in the event MS has announced some of its latest technologies among which the key release was beta version of Internet Explorer 8 (IE8). This is the latest web browser from the Microsoft. Through this web browser, Microsoft has made it easy for websites that provide services to be used from any other website.
For example, if you highlight a street address in IE8, the right click menu will allow you to bring up the location on through the Live Maps service. Online buying and selling is a common process these days. Now, just find an interesting item you're looking to buy? Right click and be taken directly to the search results for that product. These innovations are going to make a difference in the online marketing.
Moreover, Microsoft's Silverlight technology is yet another tool which was demonstrated at the event. This is a set of tools that plugs into your web browser and allows websites to display rich media content and applications. Here, with a heavy focus on media, especially video, Silverlight can deliver very complicated and detailed web pages.
There are speculations that Nokia would make Silverlight available for the majority of their handsets and internet tablets.
Thus, Microsoft is keeping on striving for the excellence. Perhaps the company is also influenced by the advent of the Internet marketing that is why it is emphasizing on the online marketing friendly Internet browser. This is definitely a good news for all those people who are involved in affiliate marketing, search engine marketing or any kind of Internet marketing.
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