Your Company is doing a great job, its products are useful and your marketing strategy is very market driven but still you are don’t have a strong online presence. Or, may be you are afraid of the term Internet marketing.
The above situation is very common. Most people, organizations, publishers and advertisers ignore a very large base of customers just because of lack of knowledge. They are habituated of selling their products in the physical market. And often they ask, are their enough customers? This is a very common question, but I am sorry to say, this is a really irrelevant question now.
They ask this question in a world where there are speculations that there will be 1.5 billion people with Internet access in 2011, with the biggest growth in the online population occurring in Brazil, Russia, India and China, according to the Worldwide Online Population Forecast, 2006 to 2011 (Report by JupiterResearch).
And I must tell you a large part of this number will do online buying and selling and perhaps that is why online ad spend is enhancing day by day. Companies are also utilizing various online marketing services which educate about tools of the Internet marketing like e-mail marketing, display ads, paid keyword search, video ads, podcasts etc.
Moreover, this is the impact of the Internet marketing only that people are using the Internet for many other purposes other than communication. They are using it for searching for job, life partner, home, latest gizmos and lots more. So what are you waiting for, go online and see a large number of customers waiting for you.
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