Online advertising scene would change forever in China

Do you know which region in this world have the most internet surfers? Is it Asia, Europe, North America, Latin America, Africa, Middle East or Australia/Oceania?

The answer is Asia! Yes in Asia there are approximately 510 million or over half a billion Internet users approximately, according to Internet World Stats, December 2007 report.

Let see Internet scene in the China. According to a report by eMarketer, February 2008, there are 176.5 million internet users here. The numbers are increasing day by day and these users affect Chinese online marketing business to a great extent. These users are influenced by online marketing and its various tools so different manufacturers, advertisers and publishers want to get some benefit from these internet users.

Good news for them is that a business software company Omniture Inc., which is a leader in the online business optimization and Chinese search engine Baidu.com Inc., are together going to provide a technology that will monitor the effectiveness of Chinese marketing campaigns.

The confluence of these two giants will help the companies to determine the influence of the online marketing over the Chinese Internet users. Most probably this will change the face of the online advertising in China.