The European Union’s trademark regulation agency did not accept the appeal made by Google to trademark protect its G-Mail mark in the European Union. This decision was made on the grounds that the G-Mail trademark was already provided to German businessman Daniel Giersch who has an electronic postal delivery business.
This similarity in name can lead to a lot of confusion and therefore Google, having entered later than the prevalent GMail, can not use the term. Though Google seemed to be disappointed with the judgment passed in the later part of February, this year, yet the decision seems to be quite prudent.
After the decision passed by the lower board of the trademark regulatory agency, Google now operates its free web based email service in Switzerland and also in UK under the name of GoogleMail.
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