Internet advertising is the latest medium of advertising which is generating revenue and advertisers are utilizing social networking sites very often for this purpose.
Social networking sites are valuable locations for online advertising because members post information about themselves and can then be targeted with useful products and services.
For this purpose, media giants are looking for social networking sites and latest news is that Time Warner's AOL internet division is buying the social networking site Bebo for 850 million Dollar or 417 million pounds in cash. Bebo is the third-biggest social networking site in the US, behind MySpace and Facebook. According to AOL officials, Bebo has more than 40 million members worldwide who view an average of 78 pages per day each.
Internet analysis experts are saying that, ‘it comes as no great surprise to see another traditional publisher buying in to the power of the social networking phenomenon. Microsoft did it with Facebook and News Corp did it with MySpace.
Furthermore, Bebo has an incredibly strong brand identity with the teenage and young adult market, so AOL can make best use of this powerful Internet advertising tool.
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