DoubleClick launches DoubleClick Mobile - solution to media companies

Google owned DoubleClick Inc., provider of digital marketing technology and services, announced the launching of DoubleClick Mobile. It will render solution to media companies to diversifies their digital advertising business to mobile. The solution incorporate the functional process for scheduling, targeting, selecting and delivering ads on mobile web pages with the existing digital channels. In this way, media companies can sell and manage inventory across online display, rich media, video and mobile.

“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”


Benifits of using DoubleClick Mobile :

• It will improve your mobile ROI.
• Will Manage mobile inventory like others digital advertising medium.
• Increase your existing ad operations and sale for your mobile business.
• It will support to publisher - paid models
  

To know more about DoubleClick Mobile Read DoubleClick Mobile