Online marketing: Microsoft Live Search Cashback Program

Online marketing has become such a vast area, and profitable also, that every software and PC company wants to make profit out of it. Specially in the field of search marketing and Internet advertising. Hence till recently, Microsoft has tried almost everything to get more people to pick its search site over Google. And now it is offering a little cash.

This is the idea behind a new Microsoft search program. It will return money to online users who find and buy products through its Live Search engine. This is the magic of online marketing and search engine advertising profits. Now, Microsoft wants you to use its search and for that it is willing to pay also.

Now, how it will work. According to the plans of the Redmond based software giant, users who sign up for accounts can search for eligible products on the Live Search cashback site.
If a user clicks on a merchant's website and buys eligible products, a particular percentage of the purchase price, that may range from about 2 percent to more than 30 percent, will be deposited into the user's Live Search cashback accounts.

Refunds will accumulate in the account and be available via direct deposit to a bank or PayPal account or by check. There are certain conditions for which you can check the Microsoft website. Also, Microsoft will charge merchants for the Live Search cashback advertisements only when a user makes a purchase.

Now, let see the impact of this service on the Internet search king Google, which is getting the maximum benefits of the search marketing and online marketing boom.