AdMob, a US-based mobile ad network, has launched AdMob Mobile Analytics. This helps mobile site owners to track their site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. According to AdMob, the new service also allow mobile advertisers to track the success of their campaigns, run on any mobile ad network.
Omar Hamoui, founder and CEO, AdMob, has said, “We have been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.”
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