According to the website clickz.com, YouTube and other Google sites hosted more than 4.3 billion video views in March. The figure accounts for 38 percent of all U.S. video traffic. It means that during that month, U.S. Internet users increased their video intake by 13 percent gain compared with the previous month, and by 64 percent compared with March 2007. The figures are obviously mind blowing.
Due to these kinds of enthusiastic figures regarding online video, YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits. The YouTube has created an algorithm that can identify videos that are on the up and up in terms of audience.
It makes that determination by looking at some factors like the early frequency of views on a given clip, along with the number of times it is 'favorited' and the number of ratings it receives. YouTube hopes the feature will appeal to entertainment marketers and it would affect a lot to the online marketing environment. The feature could be a strong marketing opportunity for any online advertiser.
Thus, this is the time to create attractive advertising videos for online people, to show your product to the millions of Internet users and to grab the latest opportunity which online marketing is going to provide.
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