The market belongs to online marketing. It is growing vigorously in a country like India. About 46 million Indians were using the Internet in September 2007 and it was a jump of nearly 43% from a year earlier. According to the industry sources, the revenue from Internet advertising in India is to rise by over 3.5 times from current levels to more than 200 million Dollar in 2012.
Now, the buzz is that, due to such growth, SEO services have to play a big role in the Internet arena. A website must earn revenue otherwise it is just there, doing nothing and attracting no audience. Any company would not like its website to be like that. So naturally it will choose SEO services to get the website search engine optimized.
Keyword analysis and content management would be the most sought after facilities. Because people search for any product through keywords only.
In fact, this is the effect of online marketing and SEO services that a company of the height of Microsoft has decided to pay those viewers who would search and buy through its Live Search Cashback Program. This is the impact of online advertising and that is why role of SEO is the latest buzz.
Friday, May 30, 2008
Tuesday, May 27, 2008
Online marketing: Worldwide Phenomenal Triumph
Everyone knows that online marketing is a booming field and the phenomenon is widespread. It is successful not only in UK and US but also in the other parts of the world. And the latest buzz is about the phenomenal success of online advertising in New Zealand.
According to a report published in the New Zealand Herald, online advertising in the first quarter of the year 2008 grew 67.2 per cent from a year ago to new record $46 million.
The report shows dramatic increases over last year in all three categories of advertising measured by the report. Display was up 68.3 per cent to $11.5 Million, classified up 52.4 per cent to $19.2 Million and Search & Directories up 93 per cent to $15.1 Million.
According to the online marketing analysts, the growth is an evidence that more advertisers are starting to spend money online. The trend is here to survive as not any country can afford to loose such a huge opportunity that Internet marketing is
throwing.
Thus, the magic of online marketing is spreading all over the globe. Be it banner ad, display ad, affiliate marketing, Email marketing, PPC or any form of Internet marketing, every form is showing profit and the world is getting ready for it.
According to a report published in the New Zealand Herald, online advertising in the first quarter of the year 2008 grew 67.2 per cent from a year ago to new record $46 million.
The report shows dramatic increases over last year in all three categories of advertising measured by the report. Display was up 68.3 per cent to $11.5 Million, classified up 52.4 per cent to $19.2 Million and Search & Directories up 93 per cent to $15.1 Million.
According to the online marketing analysts, the growth is an evidence that more advertisers are starting to spend money online. The trend is here to survive as not any country can afford to loose such a huge opportunity that Internet marketing is
throwing.
Thus, the magic of online marketing is spreading all over the globe. Be it banner ad, display ad, affiliate marketing, Email marketing, PPC or any form of Internet marketing, every form is showing profit and the world is getting ready for it.
Online marketing: Microsoft Live Search Cashback Program
Online marketing has become such a vast area, and profitable also, that every software and PC company wants to make profit out of it. Specially in the field of search marketing and Internet advertising. Hence till recently, Microsoft has tried almost everything to get more people to pick its search site over Google. And now it is offering a little cash.
This is the idea behind a new Microsoft search program. It will return money to online users who find and buy products through its Live Search engine. This is the magic of online marketing and search engine advertising profits. Now, Microsoft wants you to use its search and for that it is willing to pay also.
Now, how it will work. According to the plans of the Redmond based software giant, users who sign up for accounts can search for eligible products on the Live Search cashback site.
If a user clicks on a merchant's website and buys eligible products, a particular percentage of the purchase price, that may range from about 2 percent to more than 30 percent, will be deposited into the user's Live Search cashback accounts.
Refunds will accumulate in the account and be available via direct deposit to a bank or PayPal account or by check. There are certain conditions for which you can check the Microsoft website. Also, Microsoft will charge merchants for the Live Search cashback advertisements only when a user makes a purchase.
Now, let see the impact of this service on the Internet search king Google, which is getting the maximum benefits of the search marketing and online marketing boom.
This is the idea behind a new Microsoft search program. It will return money to online users who find and buy products through its Live Search engine. This is the magic of online marketing and search engine advertising profits. Now, Microsoft wants you to use its search and for that it is willing to pay also.
Now, how it will work. According to the plans of the Redmond based software giant, users who sign up for accounts can search for eligible products on the Live Search cashback site.
If a user clicks on a merchant's website and buys eligible products, a particular percentage of the purchase price, that may range from about 2 percent to more than 30 percent, will be deposited into the user's Live Search cashback accounts.
Refunds will accumulate in the account and be available via direct deposit to a bank or PayPal account or by check. There are certain conditions for which you can check the Microsoft website. Also, Microsoft will charge merchants for the Live Search cashback advertisements only when a user makes a purchase.
Now, let see the impact of this service on the Internet search king Google, which is getting the maximum benefits of the search marketing and online marketing boom.
Saturday, May 24, 2008
Online marketing: Google Would Allow Third Party Ads
Internet advertising is the revenue-churning species in the online marketing garden. Really. Perhaps that is why websites are experimenting a lot with online advertising avenues. The latest buzz is that the online behemoth, Google, has allowed third party ads on its content network.
Google is doing this because online marketing and Internet advertising have a very promising future. So the search engine Goliath has decided to accept third party ads on its content network through certified vendors. In fact, Google content network is a large group of websites and other products, such as email programs and blogs, who have joined Google to display AdWords ads.
Since, Google has just started it, so the third party ads will be available in English only but later Google content network will accept third party ads in other languages also.
According to Google sources, “this was a long standing demand from their AdWords advertisers who use third parties to create and manage their online campaigns.”
Sources further added that “by accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.”
Hence, it can be said that for Google, there is no stopping as far as innovation is concerned. Its game with online marketing would continue just like this.
Google is doing this because online marketing and Internet advertising have a very promising future. So the search engine Goliath has decided to accept third party ads on its content network through certified vendors. In fact, Google content network is a large group of websites and other products, such as email programs and blogs, who have joined Google to display AdWords ads.
Since, Google has just started it, so the third party ads will be available in English only but later Google content network will accept third party ads in other languages also.
According to Google sources, “this was a long standing demand from their AdWords advertisers who use third parties to create and manage their online campaigns.”
Sources further added that “by accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.”
Hence, it can be said that for Google, there is no stopping as far as innovation is concerned. Its game with online marketing would continue just like this.
Online marketing: Face-Lift of Facebook
The web design affects a lot to the business of any website. US-based social networking site Facebook also realized this fact. That is why it has planned for a small face-lift to present even more beautiful face for the social networks, who are playing a major role in the online marketing arena. Due to the more and more information on Facebook like more photo albums, more applications, and more history, profiles became cluttered. Page navigation was also a little bit harder.
So Facebook has come up with a new design of its users’ profile pages which will now move away from a single flat page to a tabbed design. The move has made the profile page cleaner and more simple, giving users more control over their profile pages. The core tabs on the new designed profile page are Feed, Info and Photos.
Also There are four categories listed as Profile, Friends, Networks, and Inbox. Under each category, there are some subcategories. For example, you can browse through friends who have just updated their profiles or who are online right now in the 'Friends' category.
There is a Custom Applications tab. Another new feature being added to the top of the Feed tab is a Publisher Box. This particular feature would allow users to add content directly to their profile, instead of going to different pages.
So, the website has become more faster, more Spam-free and less cluttered. And it has become more user-friendly.
So Facebook has come up with a new design of its users’ profile pages which will now move away from a single flat page to a tabbed design. The move has made the profile page cleaner and more simple, giving users more control over their profile pages. The core tabs on the new designed profile page are Feed, Info and Photos.
Also There are four categories listed as Profile, Friends, Networks, and Inbox. Under each category, there are some subcategories. For example, you can browse through friends who have just updated their profiles or who are online right now in the 'Friends' category.
There is a Custom Applications tab. Another new feature being added to the top of the Feed tab is a Publisher Box. This particular feature would allow users to add content directly to their profile, instead of going to different pages.
So, the website has become more faster, more Spam-free and less cluttered. And it has become more user-friendly.
Friday, May 23, 2008
Google's Safe Browsing Diagnostic
Google has recently announced a new feature safe browsing diagnostics to help the owners of compromised sites. Google has been protecting its users from the implication of malicious sites ever since. This step too is just another move in the same direction. The online marketing giant has bit an infrastructure which will automatically determine if web pages carry risk to users. This is a highly accurate service, except in some cases when the attackers use sophisticated obfuscation techniques or insert malicious payloads into the system.
To overcome this difficulty, the company has introduced new Google's safe browsing diagnostic system, that will now provide detailed information about the automatic investigations and findings that the search engine conducts on malicious websites.
This diagnostic system is already showing a number of benefits to the owners of compromised websites. The diagnostic system is such that it will store data for only 90 days, but the 90 days period as actually sufficient to take note of the activities of the malicious websites. This system is also able to track other domains and websites where the malicious activity is spread or is connected with. This will help in tracking the root of the activity more effectively.
The new service indeed is an amazing step taken by Google to control the malicious activities in the website and will definitely ensure a safer browsing experience for Google users.
To overcome this difficulty, the company has introduced new Google's safe browsing diagnostic system, that will now provide detailed information about the automatic investigations and findings that the search engine conducts on malicious websites.
This diagnostic system is already showing a number of benefits to the owners of compromised websites. The diagnostic system is such that it will store data for only 90 days, but the 90 days period as actually sufficient to take note of the activities of the malicious websites. This system is also able to track other domains and websites where the malicious activity is spread or is connected with. This will help in tracking the root of the activity more effectively.
The new service indeed is an amazing step taken by Google to control the malicious activities in the website and will definitely ensure a safer browsing experience for Google users.
Thursday, May 22, 2008
Online marketing: Waiting For The Hot Deal
The day of 19'th May, 2008, would be a memorable day for the online marketing, search engine advertising and social networking. There are two reasons for this.
First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.
And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.
Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.
Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.
The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.
Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.
Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.
First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.
And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.
Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.
Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.
The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.
Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.
Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.
Tuesday, May 20, 2008
Online marketing: Microsoft-Yahoo Talk for Fresh Deal
It is true that Microsoft-yahoo partnership would bring significant changes in the online marketing world. But the deal is becoming speculative day by day. Recently, news was that Microsoft has officially withdrawn its bid for Yahoo. It withdrew its 33 USD-a-share buyout bid on May 3, after the two sides failed to agree on a price.
Now latest buzz is that Microsoft Corp. has announced that it had consulted Yahoo Inc. with a possibility of a fresh deal that does not involve an acquisition of the Internet company.
Microsoft would do it to improve its online marketing business. The alternative deal would involve a transaction with Yahoo but not an acquisition of all of Yahoo.
Microsoft not at all want to acquire all of Yahoo at this time, but the transaction would improve and expand its online marketing services and advertising businesses.
Also, Microsoft reserves the right to reconsider this alternative depending on future developments and discussions with Yahoo or with shareholders of Yahoo or with other third parties. Speculations are that Microsoft has in mind a partnership or joint venture for search-related advertising, which is very profitable among various online marketing ventures.
Now latest buzz is that Microsoft Corp. has announced that it had consulted Yahoo Inc. with a possibility of a fresh deal that does not involve an acquisition of the Internet company.
Microsoft would do it to improve its online marketing business. The alternative deal would involve a transaction with Yahoo but not an acquisition of all of Yahoo.
Microsoft not at all want to acquire all of Yahoo at this time, but the transaction would improve and expand its online marketing services and advertising businesses.
Also, Microsoft reserves the right to reconsider this alternative depending on future developments and discussions with Yahoo or with shareholders of Yahoo or with other third parties. Speculations are that Microsoft has in mind a partnership or joint venture for search-related advertising, which is very profitable among various online marketing ventures.
Thursday, May 15, 2008
Yahoo india launches Search Marketing system
Yahoo launches its Search Marketing system in India. This Search Marketing System is a sponsored search system that will help advertisers in managing their online ad campaigns and increase their ROI.
According to Sandeep Deshpande " Yahoo search Marketing will allow Advertisers to run analytic on thier campaigns and run on different version of the same campaign to identify the best campaign.
To use this services you have to sign up option.
Prashant Mehta, vice president and head, advertiser and partner group, emerging markets, Yahoo, has said, “We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.”
As asked "how YSM is different from competing products like Google’s AdSense", Prashant Mehta said, “Conventionally, advertisers that bid the most for specific keywords have the most chance of having their ads displayed. Our new platform will reward advertisers by focusing on contextually relevant ads, irrespective of the advertiser’s bid price. Apart from that, we have also added features like enhanced conversion tracking.”
According to Sandeep Deshpande " Yahoo search Marketing will allow Advertisers to run analytic on thier campaigns and run on different version of the same campaign to identify the best campaign.
To use this services you have to sign up option.
- Self Setup - where you will Set Up your Own Account. In this no setup fees is required. Only you have to pay minimum deposit $30
- Assisted Setup - Here you will get help to sep up your account. Here you have to pay setup fees
- * $199 one-time setup fee.
- * $100 minimum deposit required.
- * Plan to spend more than $300/month?
- * Here you will receive a full campaign proposal in 2-5 business days.
Prashant Mehta, vice president and head, advertiser and partner group, emerging markets, Yahoo, has said, “We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.”
As asked "how YSM is different from competing products like Google’s AdSense", Prashant Mehta said, “Conventionally, advertisers that bid the most for specific keywords have the most chance of having their ads displayed. Our new platform will reward advertisers by focusing on contextually relevant ads, irrespective of the advertiser’s bid price. Apart from that, we have also added features like enhanced conversion tracking.”
Social Networking Sites: Friends Behind the Screen
Both Myspace and Facebook, the leading social networking sites have made a change in their website. Their website design now includes features which are being termed as 'Data Availability Initiative.' in Myspace and 'Facebook connect' in facebook. This feature will allow the users to share their Online photos, videos and texts from various websites.
Users will now be able to transfer data from one site and import it into another. You can exchange stuffs from websites like Yahoo, eBay, Twitter and several others too. Not only this, Google too has introduced a similar feature which it is calling as 'Friend Connect' This will help website owners to add various social features to their website with just simple code. Friend connect shall be acting as a shortcut to your connections that you have built somewhere else on the web.
This unison of various connections across the web, is a very convenient feature, which will help users to get connected to their various connections from any one place on the web. The new face of social networking will give Online users a unique face, an individual identity in the virtual world.
The day is not far away when every individual will have two identities one the real one where he is surviving and the other the virtual one, where he is literally living.
Users will now be able to transfer data from one site and import it into another. You can exchange stuffs from websites like Yahoo, eBay, Twitter and several others too. Not only this, Google too has introduced a similar feature which it is calling as 'Friend Connect' This will help website owners to add various social features to their website with just simple code. Friend connect shall be acting as a shortcut to your connections that you have built somewhere else on the web.
This unison of various connections across the web, is a very convenient feature, which will help users to get connected to their various connections from any one place on the web. The new face of social networking will give Online users a unique face, an individual identity in the virtual world.
The day is not far away when every individual will have two identities one the real one where he is surviving and the other the virtual one, where he is literally living.
Wednesday, May 14, 2008
Get Live - MSN launches Messenger TV
MSN launched new service "Get Live". With the help of this surfers can exchange messages while watching online video.
Messenger TV, the new service of MSN combines the feature of windows live instant-messanging(IM) program with video software so that user can watch and share video clips.
The site will also display 4 minutes long clips of shows like Peep Show, Property Ladder, Father Ted and Shameless and also provide access to MTV content including clips from South Park and Pimp My Ride, as well as music videos from Kylie to Britney Spears.
Currently Messenger TV will be available in Europe and 95 million users of Windows Live Messenger. Video clips will have ads and a banner that runs at the bottom of the Messenger TV window.
Peter Bale, executive producer at MSN UK, called the new service "a powerful sharing experience".
This new move has been taken by the big giant MSN to expand its business into internet advertising. As msn did not disclose details of the deals with EMI.
Enjoy and have a fun with http://get.live.com
Messenger TV, the new service of MSN combines the feature of windows live instant-messanging(IM) program with video software so that user can watch and share video clips.
The site will also display 4 minutes long clips of shows like Peep Show, Property Ladder, Father Ted and Shameless and also provide access to MTV content including clips from South Park and Pimp My Ride, as well as music videos from Kylie to Britney Spears.
Currently Messenger TV will be available in Europe and 95 million users of Windows Live Messenger. Video clips will have ads and a banner that runs at the bottom of the Messenger TV window.
Peter Bale, executive producer at MSN UK, called the new service "a powerful sharing experience".
This new move has been taken by the big giant MSN to expand its business into internet advertising. As msn did not disclose details of the deals with EMI.
Enjoy and have a fun with http://get.live.com
Online marketing: Its Next Big Thing
According to the website clickz.com, YouTube and other Google sites hosted more than 4.3 billion video views in March. The figure accounts for 38 percent of all U.S. video traffic. It means that during that month, U.S. Internet users increased their video intake by 13 percent gain compared with the previous month, and by 64 percent compared with March 2007. The figures are obviously mind blowing.
Due to these kinds of enthusiastic figures regarding online video, YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits. The YouTube has created an algorithm that can identify videos that are on the up and up in terms of audience.
It makes that determination by looking at some factors like the early frequency of views on a given clip, along with the number of times it is 'favorited' and the number of ratings it receives. YouTube hopes the feature will appeal to entertainment marketers and it would affect a lot to the online marketing environment. The feature could be a strong marketing opportunity for any online advertiser.
Thus, this is the time to create attractive advertising videos for online people, to show your product to the millions of Internet users and to grab the latest opportunity which online marketing is going to provide.
Due to these kinds of enthusiastic figures regarding online video, YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits. The YouTube has created an algorithm that can identify videos that are on the up and up in terms of audience.
It makes that determination by looking at some factors like the early frequency of views on a given clip, along with the number of times it is 'favorited' and the number of ratings it receives. YouTube hopes the feature will appeal to entertainment marketers and it would affect a lot to the online marketing environment. The feature could be a strong marketing opportunity for any online advertiser.
Thus, this is the time to create attractive advertising videos for online people, to show your product to the millions of Internet users and to grab the latest opportunity which online marketing is going to provide.
Friday, May 9, 2008
Glue Pages, the new search feature from Yahoo India
Glue Pages, the new search feature launched by yahoo India which collect and adds the most relevant information/details from the world wid web into a single visible SERP. Example if you search for Sonia Gandhi, it gives biographical quick-facts, videos, newspaper ads, photos and content from Yahoo answers.
According to Yahoo India, Glue Pages contains mixture of text, images and video content and is available for selected search terms or category as health, sports, entertainment, travel, technology and finance. Web searcher will also see links for other Glue Pages on topics related to their query.
Gopal Krishna, head of audience, Yahoo India, has said, “The new Glue Pages Beta feature for Yahoo India Search supports our strategy to make Yahoo the leading starting point on the internet and demonstrates our commitment to provide a compelling online search experience.”
“Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one 'at-a-glance' page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India,” Sandeep Shrivastava, director, search, Yahoo India, has added.
According to Yahoo India, Glue Pages contains mixture of text, images and video content and is available for selected search terms or category as health, sports, entertainment, travel, technology and finance. Web searcher will also see links for other Glue Pages on topics related to their query.
Gopal Krishna, head of audience, Yahoo India, has said, “The new Glue Pages Beta feature for Yahoo India Search supports our strategy to make Yahoo the leading starting point on the internet and demonstrates our commitment to provide a compelling online search experience.”
“Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one 'at-a-glance' page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India,” Sandeep Shrivastava, director, search, Yahoo India, has added.
Thursday, May 8, 2008
Air Ads On Your Selected TV channels With Google Adword
Internet marketing has come to an age wherein users are facilitated to promote their brands in TV. Expanding to TV channels by online marketing campaigns for brand promotion is a futuristic step and hints limitless prospects of this side of marketing. Understanding profitable prospects of spreading brand awareness amongst TV viewers, Google AdWords have launched a new concept to reach out to new base of customers. Regardless of Internet and other media channels, television still has restored its position with a surge of networks and soaps, shows, programs. Advent of satellites has made most of the TV networks global and given a worldwide viewers. So, like internet, TV channels have also potential to grip huge mass of viewers across the world.
Google AdWords is hugely prospective approach in Internet marketing is once again proved through this initiative to launch ad on TV. Realizing creation of a TV ad more intricate than internet ad, Google is catering to its users with the Google Ad Creation Marketplace to create ads and air the network and programs that are viewed by targeted segment of audience. This ad creation marketplace is a directory of professionals proficient in media to help AdWords users to make catchy TV ads for them. Primarily Google has been charging $2,000 per week to run an ad for at least 4 back-to-back week.
Google AdWords is hugely prospective approach in Internet marketing is once again proved through this initiative to launch ad on TV. Realizing creation of a TV ad more intricate than internet ad, Google is catering to its users with the Google Ad Creation Marketplace to create ads and air the network and programs that are viewed by targeted segment of audience. This ad creation marketplace is a directory of professionals proficient in media to help AdWords users to make catchy TV ads for them. Primarily Google has been charging $2,000 per week to run an ad for at least 4 back-to-back week.
Wednesday, May 7, 2008
Drive Key Audience to Site with Online Marketing
With everyday millions of websites budding on the web like dandelions, having a site is nothing but to participate in a crowd where you are not possible to be found out. Instead of belonging in a crowd if you perceive other sites as competition, you have got to push yourself to stay ahead. So how to stay ahead? Simply give an unique look and feel to your site, know your consumers' expectations to be clicked now and then by your prospective visitors. Performing this objective by yourself may seem impossible, however, online marketing companies handle this everyday and excelling in their approaches to enable their clients excel too.
These online marketing companies layering marketing strategies with latest techniques day by day. Starting from launching social media marketing sites, building video search engines, publishing blogs, newsletters – online advertising and marketing companies have taken web side of advertising to an endless journey of advancements. A recent online ad company has come up with 'word of mouth' solutions to aggregates information by keeping the pitch of conversation up amongst their targeted consumers. It has launched various communication enhancing programs like email services, blogs, social networking sites to aggregate information from what the target market wants from a product to improve and sell their advertisers' products.
These online marketing companies layering marketing strategies with latest techniques day by day. Starting from launching social media marketing sites, building video search engines, publishing blogs, newsletters – online advertising and marketing companies have taken web side of advertising to an endless journey of advancements. A recent online ad company has come up with 'word of mouth' solutions to aggregates information by keeping the pitch of conversation up amongst their targeted consumers. It has launched various communication enhancing programs like email services, blogs, social networking sites to aggregate information from what the target market wants from a product to improve and sell their advertisers' products.
Tuesday, May 6, 2008
Idée's image search engine TinEye would be launched today
Local tech startup Idée Inc. will publicly launch a search engine named TinEye that will function the same with images as what Google Inc. does with text.
"This is the early days of multimedia searching," said chief executive Leila Boujnane. "It feels like we're at the same place Google was at years ago."
With a small number of dedicated staff and their several years of R&D work, Idée has managed to develop a set of algorithms that takes an image, compares it to about a half-billion indexed pictures, and generates relevant images and their url within milliseconds.
"Anyone who actually sells content wants to know where it is," said Idée co-founder and chief technology officer Paul Bloore. "No one else can do this, especially on the scale that we're doing."
TinEye will be helpful for publishers, online retailers, brand marketers and copyright compliance officers who want to track how products are being distributed on the Web.
The release of TinEye is Idée's another step at becoming a king in the image recognition industry. Its existing service is to tracks down publishers who use their copyrighted pictures and bills them as per value.
"It has lots of business applications and I don't even think they've scratched the surface," said Rick Segal, a partner with private equity firm JLA Ventures. "It's the kind of stuff that gets greedy little suits like me excited."
"For this kind of technology, there's a lot deep pockets already," said George Goodall, a senior research analyst with Info-Tech Research Group.
"I think [Idée] has a one-year window of opportunity to build the technology. If they fail to execute on that strategy in the next eight months, they could get swallowed up."
"This is the early days of multimedia searching," said chief executive Leila Boujnane. "It feels like we're at the same place Google was at years ago."
With a small number of dedicated staff and their several years of R&D work, Idée has managed to develop a set of algorithms that takes an image, compares it to about a half-billion indexed pictures, and generates relevant images and their url within milliseconds.
"Anyone who actually sells content wants to know where it is," said Idée co-founder and chief technology officer Paul Bloore. "No one else can do this, especially on the scale that we're doing."
TinEye will be helpful for publishers, online retailers, brand marketers and copyright compliance officers who want to track how products are being distributed on the Web.
The release of TinEye is Idée's another step at becoming a king in the image recognition industry. Its existing service is to tracks down publishers who use their copyrighted pictures and bills them as per value.
"It has lots of business applications and I don't even think they've scratched the surface," said Rick Segal, a partner with private equity firm JLA Ventures. "It's the kind of stuff that gets greedy little suits like me excited."
"For this kind of technology, there's a lot deep pockets already," said George Goodall, a senior research analyst with Info-Tech Research Group.
"I think [Idée] has a one-year window of opportunity to build the technology. If they fail to execute on that strategy in the next eight months, they could get swallowed up."
Monday, May 5, 2008
AdMob Introduces Mobile Web Analytics Tool
AdMob, a US-based mobile ad network, has launched AdMob Mobile Analytics. This helps mobile site owners to track their site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. According to AdMob, the new service also allow mobile advertisers to track the success of their campaigns, run on any mobile ad network.
Omar Hamoui, founder and CEO, AdMob, has said, “We have been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.”
Omar Hamoui, founder and CEO, AdMob, has said, “We have been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.”
Alexa Updates its Web Ranking System
Alexa a well known search engine has updated its web ranking system. In the new updates, it combines data from various sources to present users a better way of website popularity among the entire internet users.
Earlier, the Alexa Rankings was based only on an analysis of internet usage of only those people who used the Alexa Toolbar.
However, the Alexa toolbar users' interests and surfing habits could differ from those of the rest of the internet user, so the company decided to improve its ranking algorithms.
As per the company, the new rankings result will be better, which reflect the interests and surfing habits of the entire range of internet user.
Earlier, the Alexa Rankings was based only on an analysis of internet usage of only those people who used the Alexa Toolbar.
However, the Alexa toolbar users' interests and surfing habits could differ from those of the rest of the internet user, so the company decided to improve its ranking algorithms.
As per the company, the new rankings result will be better, which reflect the interests and surfing habits of the entire range of internet user.
Friday, May 2, 2008
DoubleClick launches DoubleClick Mobile - solution to media companies
Google owned DoubleClick Inc., provider of digital marketing technology and services, announced the launching of DoubleClick Mobile. It will render solution to media companies to diversifies their digital advertising business to mobile. The solution incorporate the functional process for scheduling, targeting, selecting and delivering ads on mobile web pages with the existing digital channels. In this way, media companies can sell and manage inventory across online display, rich media, video and mobile.
“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”
Benifits of using DoubleClick Mobile :
“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”
Benifits of using DoubleClick Mobile :
- It will improve your mobile ROI.
- Will Manage mobile inventory like others digital advertising medium.
- Increase your existing ad operations and sale for your mobile business.
- It will support to publisher - paid models
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