Yahoo and Google have reached a search deal and both are looking forward to make this deal more profitable for the sake of online marketing.
Yahoo and Google have reached a search deal after the courtship between Yahoo and Microsoft failed. On Thursday, 12'th June, Yahoo rushed into Google's arms with a hope that an alliance will improve its drooping fortunes. According to the Google chief executive Eric Schmidt, Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo.
The sources believe that the deal will start small and gear up over time depending on its success. So, it is a small deal and thus would attract far less regulatory scrutiny and it will also contribute less to Yahoo's bottom line. The deal would put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Also, the deal breaks down the wall between free instant messaging services offered by Yahoo and Google. Now, users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results and can expand to include display advertising. It can be a good news for the sake of online marketing industry.
Till now the deal is limited to Yahoo web properties in the US and Canada, but Google said there is potential to extend it to other parts of the world.
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