The growth of online marketing is vigorous. It is profitable and revenue generating. That is why all Internet behemoths are planning to get maximum profit from this stream.
Be it Google, Microsoft or Yahoo!, every Internet stalwart is striving to achieve excellence in the field of online marketing. These companies do not want to leave any stone unturned to make maximum use of this marketing spree. Now latest buzz is that Yahoo! has come up with a broad vision for online advertising transformation.
The Internet giant has highlighted opportunities and solutions for the industry. Speaking at the 2008 Advertising 2.0 New York conference, Sue Decker, the president of Yahoo!, confidently declared that the industry was 'on the cusp' of a 'renaissance' of display advertising.
She further added that new technologies, products and platforms will make it more efficient to reach customers. She also described the importance of getting a balance between monetisation and customer experience. Yahoo! is developing the technology, products and platforms to help advertisers find the right audiences and publishers find the right advertisers.
This is necessary for online marketing because until and unless advertisers find the right audience, revenue generation would be a distant dream. And if revenue is not there then everything else is useless. Hence, Yahoo's decision to launch new technologies, products and platforms would make a big difference in the field of Internet advertising and online marketing. So let's wait for Yahoo's new face.
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