Instead of investing in the traditional banner advertising the oldest way of marketing online, the online marketers these days are spending most of their online advertising spends in search engines, email marketing and pay per click campaigns. A recent survey on the marketing habit of the individuals suggest that search marketing and online campaign planning are the most essential areas of advertising.
This rise in accountability of online marketing is supported by the finding that says that almost 75% of the marketers who use online marketing as their means of advertising generate a higher return on investment than those who follow the traditional marketing tool.
The survey also indicated that apart from the rise in online marketing streams like ppc, emails and search engines, a good amount of marketers are also willing to invest on the social media marketing techniques, as they find it to be a convenient and free mode of advertising online.
These findings collectively suggest that the face of online marketing has undergone a great transition which has not only increased its demand in the industry but has also formed a new genre of marketing strategy which is undoubtedly more beneficial and targeted than the current one.
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