Online marketing: Growth in Social Media And Viral Marketing

Recently a survey was carried out by the Online Marketing and Media Show (OMMS), according to which the marketers are spending a big share of online budgets on search, pay per click and email. They are no longer spending on traditional banner advertising to make ways for the growth in interactive mediums like social media and viral marketing.

This online marketing survey was targeted at exhibitors and delegates who will be attending the OMMS 2008 event which will take place on 24th & 25th June 2008, at the Business Design Centre in London.

Also, it has been revealed that overall online marketing spend continues to increase. Over a third of all respondents revealed that up to 25% of their marketing budget will be dedicated purely to online marketing and media this year which is a 15% increase over predicted spend in 2007.

The survey further revealed that 75% of respondents produce more accountable ROI from their online marketing and media activity than their traditional marketing tools. And 62% said they would feel comfortable while advertising their brand on a social networking site.

According to the OMMS conference producer, the survey results show that marketers want to extend their understanding of new marketing tools before trying them out. Hence it can be said that emerging online marketing tools have a bright future.