Glue Pages, the new search feature launched by yahoo India which collect and adds the most relevant information/details from the world wid web into a single visible SERP. Example if you search for Sonia Gandhi, it gives biographical quick-facts, videos, newspaper ads, photos and content from Yahoo answers.
According to Yahoo India, Glue Pages contains mixture of text, images and video content and is available for selected search terms or category as health, sports, entertainment, travel, technology and finance. Web searcher will also see links for other Glue Pages on topics related to their query.
Gopal Krishna, head of audience, Yahoo India, has said, “The new Glue Pages Beta feature for Yahoo India Search supports our strategy to make Yahoo the leading starting point on the internet and demonstrates our commitment to provide a compelling online search experience.”
“Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one 'at-a-glance' page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India,” Sandeep Shrivastava, director, search, Yahoo India, has added.
Friday, May 9, 2008
Thursday, May 8, 2008
Air Ads On Your Selected TV channels With Google Adword
Internet marketing has come to an age wherein users are facilitated to promote their brands in TV. Expanding to TV channels by online marketing campaigns for brand promotion is a futuristic step and hints limitless prospects of this side of marketing. Understanding profitable prospects of spreading brand awareness amongst TV viewers, Google AdWords have launched a new concept to reach out to new base of customers. Regardless of Internet and other media channels, television still has restored its position with a surge of networks and soaps, shows, programs. Advent of satellites has made most of the TV networks global and given a worldwide viewers. So, like internet, TV channels have also potential to grip huge mass of viewers across the world.
Google AdWords is hugely prospective approach in Internet marketing is once again proved through this initiative to launch ad on TV. Realizing creation of a TV ad more intricate than internet ad, Google is catering to its users with the Google Ad Creation Marketplace to create ads and air the network and programs that are viewed by targeted segment of audience. This ad creation marketplace is a directory of professionals proficient in media to help AdWords users to make catchy TV ads for them. Primarily Google has been charging $2,000 per week to run an ad for at least 4 back-to-back week.
Google AdWords is hugely prospective approach in Internet marketing is once again proved through this initiative to launch ad on TV. Realizing creation of a TV ad more intricate than internet ad, Google is catering to its users with the Google Ad Creation Marketplace to create ads and air the network and programs that are viewed by targeted segment of audience. This ad creation marketplace is a directory of professionals proficient in media to help AdWords users to make catchy TV ads for them. Primarily Google has been charging $2,000 per week to run an ad for at least 4 back-to-back week.
Wednesday, May 7, 2008
Drive Key Audience to Site with Online Marketing
With everyday millions of websites budding on the web like dandelions, having a site is nothing but to participate in a crowd where you are not possible to be found out. Instead of belonging in a crowd if you perceive other sites as competition, you have got to push yourself to stay ahead. So how to stay ahead? Simply give an unique look and feel to your site, know your consumers' expectations to be clicked now and then by your prospective visitors. Performing this objective by yourself may seem impossible, however, online marketing companies handle this everyday and excelling in their approaches to enable their clients excel too.
These online marketing companies layering marketing strategies with latest techniques day by day. Starting from launching social media marketing sites, building video search engines, publishing blogs, newsletters – online advertising and marketing companies have taken web side of advertising to an endless journey of advancements. A recent online ad company has come up with 'word of mouth' solutions to aggregates information by keeping the pitch of conversation up amongst their targeted consumers. It has launched various communication enhancing programs like email services, blogs, social networking sites to aggregate information from what the target market wants from a product to improve and sell their advertisers' products.
These online marketing companies layering marketing strategies with latest techniques day by day. Starting from launching social media marketing sites, building video search engines, publishing blogs, newsletters – online advertising and marketing companies have taken web side of advertising to an endless journey of advancements. A recent online ad company has come up with 'word of mouth' solutions to aggregates information by keeping the pitch of conversation up amongst their targeted consumers. It has launched various communication enhancing programs like email services, blogs, social networking sites to aggregate information from what the target market wants from a product to improve and sell their advertisers' products.
Tuesday, May 6, 2008
Idée's image search engine TinEye would be launched today
Local tech startup Idée Inc. will publicly launch a search engine named TinEye that will function the same with images as what Google Inc. does with text.
"This is the early days of multimedia searching," said chief executive Leila Boujnane. "It feels like we're at the same place Google was at years ago."
With a small number of dedicated staff and their several years of R&D work, Idée has managed to develop a set of algorithms that takes an image, compares it to about a half-billion indexed pictures, and generates relevant images and their url within milliseconds.
"Anyone who actually sells content wants to know where it is," said Idée co-founder and chief technology officer Paul Bloore. "No one else can do this, especially on the scale that we're doing."
TinEye will be helpful for publishers, online retailers, brand marketers and copyright compliance officers who want to track how products are being distributed on the Web.
The release of TinEye is Idée's another step at becoming a king in the image recognition industry. Its existing service is to tracks down publishers who use their copyrighted pictures and bills them as per value.
"It has lots of business applications and I don't even think they've scratched the surface," said Rick Segal, a partner with private equity firm JLA Ventures. "It's the kind of stuff that gets greedy little suits like me excited."
"For this kind of technology, there's a lot deep pockets already," said George Goodall, a senior research analyst with Info-Tech Research Group.
"I think [Idée] has a one-year window of opportunity to build the technology. If they fail to execute on that strategy in the next eight months, they could get swallowed up."
"This is the early days of multimedia searching," said chief executive Leila Boujnane. "It feels like we're at the same place Google was at years ago."
With a small number of dedicated staff and their several years of R&D work, Idée has managed to develop a set of algorithms that takes an image, compares it to about a half-billion indexed pictures, and generates relevant images and their url within milliseconds.
"Anyone who actually sells content wants to know where it is," said Idée co-founder and chief technology officer Paul Bloore. "No one else can do this, especially on the scale that we're doing."
TinEye will be helpful for publishers, online retailers, brand marketers and copyright compliance officers who want to track how products are being distributed on the Web.
The release of TinEye is Idée's another step at becoming a king in the image recognition industry. Its existing service is to tracks down publishers who use their copyrighted pictures and bills them as per value.
"It has lots of business applications and I don't even think they've scratched the surface," said Rick Segal, a partner with private equity firm JLA Ventures. "It's the kind of stuff that gets greedy little suits like me excited."
"For this kind of technology, there's a lot deep pockets already," said George Goodall, a senior research analyst with Info-Tech Research Group.
"I think [Idée] has a one-year window of opportunity to build the technology. If they fail to execute on that strategy in the next eight months, they could get swallowed up."
Monday, May 5, 2008
AdMob Introduces Mobile Web Analytics Tool
AdMob, a US-based mobile ad network, has launched AdMob Mobile Analytics. This helps mobile site owners to track their site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. According to AdMob, the new service also allow mobile advertisers to track the success of their campaigns, run on any mobile ad network.
Omar Hamoui, founder and CEO, AdMob, has said, “We have been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.”
Omar Hamoui, founder and CEO, AdMob, has said, “We have been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.”
Alexa Updates its Web Ranking System
Alexa a well known search engine has updated its web ranking system. In the new updates, it combines data from various sources to present users a better way of website popularity among the entire internet users.
Earlier, the Alexa Rankings was based only on an analysis of internet usage of only those people who used the Alexa Toolbar.
However, the Alexa toolbar users' interests and surfing habits could differ from those of the rest of the internet user, so the company decided to improve its ranking algorithms.
As per the company, the new rankings result will be better, which reflect the interests and surfing habits of the entire range of internet user.
Earlier, the Alexa Rankings was based only on an analysis of internet usage of only those people who used the Alexa Toolbar.
However, the Alexa toolbar users' interests and surfing habits could differ from those of the rest of the internet user, so the company decided to improve its ranking algorithms.
As per the company, the new rankings result will be better, which reflect the interests and surfing habits of the entire range of internet user.
Friday, May 2, 2008
DoubleClick launches DoubleClick Mobile - solution to media companies
Google owned DoubleClick Inc., provider of digital marketing technology and services, announced the launching of DoubleClick Mobile. It will render solution to media companies to diversifies their digital advertising business to mobile. The solution incorporate the functional process for scheduling, targeting, selecting and delivering ads on mobile web pages with the existing digital channels. In this way, media companies can sell and manage inventory across online display, rich media, video and mobile.
“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”
Benifits of using DoubleClick Mobile :
“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”
Benifits of using DoubleClick Mobile :
- It will improve your mobile ROI.
- Will Manage mobile inventory like others digital advertising medium.
- Increase your existing ad operations and sale for your mobile business.
- It will support to publisher - paid models
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