DoubleClick launches DoubleClick Mobile - solution to media companies

Google owned DoubleClick Inc., provider of digital marketing technology and services, announced the launching of DoubleClick Mobile. It will render solution to media companies to diversifies their digital advertising business to mobile. The solution incorporate the functional process for scheduling, targeting, selecting and delivering ads on mobile web pages with the existing digital channels. In this way, media companies can sell and manage inventory across online display, rich media, video and mobile.

“Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”


Benifits of using DoubleClick Mobile :

• It will improve your mobile ROI.
• Will Manage mobile inventory like others digital advertising medium.
• Increase your existing ad operations and sale for your mobile business.
• It will support to publisher - paid models
  

To know more about DoubleClick Mobile Read DoubleClick Mobile

New Ad Service from Google: A Blessing for Internet Advertising

Internet advertising is growing by leaps and bounds and the world leader of the World Wide Web has all planned to utilize this boom in a great way. Google Inc. is planning to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.

The offering is an early sign of Google's plans to diversify its ad offerings following the completion of its 3.1 billion Dollar DoubleClick Inc. acquisition this week. The move comes as Google looks to expand its online ad offerings beyond the small text ads that run alongside Web search results and other content which represent the bulk of Google's revenue.

The new Ad Manager service will provide the ad serving free, where companies such as DoubleClick have initially charged Web publishers to serve up their ads. Google is hoping that Ad Manager users will agree to carry some ads Google sells in ad spots on their Web sites they haven't filled themselves. Google would get benefit on revenue from any ads it sells.

Moreover, Google won't require Ad Manager users to carry the ads from Google's AdSense system. They can also choose to fill the spots with ads from other online ad networks in cases where they generate more money for the publisher. The Ad Manager service will handle graphical display, video and text ad formats.

Furthermore, Google Ad Manager will serve Web publishers with small to medium size sales forces, while DoubleClick's services are suited for higher-end ad-sales operations.