It is true that Microsoft-yahoo partnership would bring significant changes in the online marketing world. But the deal is becoming speculative day by day. Recently, news was that Microsoft has officially withdrawn its bid for Yahoo. It withdrew its 33 USD-a-share buyout bid on May 3, after the two sides failed to agree on a price.
Now latest buzz is that Microsoft Corp. has announced that it had consulted Yahoo Inc. with a possibility of a fresh deal that does not involve an acquisition of the Internet company.
Microsoft would do it to improve its online marketing business. The alternative deal would involve a transaction with Yahoo but not an acquisition of all of Yahoo.
Microsoft not at all want to acquire all of Yahoo at this time, but the transaction would improve and expand its online marketing services and advertising businesses.
Also, Microsoft reserves the right to reconsider this alternative depending on future developments and discussions with Yahoo or with shareholders of Yahoo or with other third parties. Speculations are that Microsoft has in mind a partnership or joint venture for search-related advertising, which is very profitable among various online marketing ventures.
Showing posts with label microsoft. Show all posts
Showing posts with label microsoft. Show all posts
Tuesday, May 20, 2008
Saturday, April 5, 2008
All Quiet on the Yahoo Front
The Microsoft and Yahoo upheavals seem to have settled down, but is it the calm before the real storm?
Yahoo is taking more time than expected to respond to the proposal by Microsoft. Is it waiting for Microsoft to lift the bid and let the transactions close? Is Yahoo turning to Time Warner or not?
According to Mark Mahaney, Citigroup analyst, "We believe that a Yahoo sale to Microsoft -- at a price likely higher than the initial $31 [per share] bid -- is the most likely outcome. While we continue to see no other competing bidders, we believe Yahoo is aggressively pursuing strategic alternatives. One possibility is a tie-up with Time Warner, whereby Time Warner would contribute its online content assets to Yahoo in exchange for a stake. We believe this could serve as a forcing function to a higher Microsoft bid."
While some of the industry watchdogs are suggesting that this is just a gimmick by Yahoo to get a higher bid, the rest simply can not come to terms with the Microsoft & Yahoo marriage.
Yahoo is taking more time than expected to respond to the proposal by Microsoft. Is it waiting for Microsoft to lift the bid and let the transactions close? Is Yahoo turning to Time Warner or not?
According to Mark Mahaney, Citigroup analyst, "We believe that a Yahoo sale to Microsoft -- at a price likely higher than the initial $31 [per share] bid -- is the most likely outcome. While we continue to see no other competing bidders, we believe Yahoo is aggressively pursuing strategic alternatives. One possibility is a tie-up with Time Warner, whereby Time Warner would contribute its online content assets to Yahoo in exchange for a stake. We believe this could serve as a forcing function to a higher Microsoft bid."
While some of the industry watchdogs are suggesting that this is just a gimmick by Yahoo to get a higher bid, the rest simply can not come to terms with the Microsoft & Yahoo marriage.
Monday, March 17, 2008
Google give Microsoft a shock: Double Click Acquired for $3.1 Billion
It seems that online advertising is the most revenue generating business in the Internet marketing. Perhaps that is why Internet giants are grabbing online advertising tools like hot cake.
According to the BBC news Time Warner's AOL internet division is buying the social networking site Bebo for $850 million (£417million) in cash. And now news is that Google is going to acquire DoubleClick for $3.1 Billion.
The outcome of the combination of Google and DoubleClick would be worth watching as both are the biggest players in online advertising. Their advertising styles are different. Google's AdSense business is algorithm-driven and is based on clickable links, whereas DoubleClick places targeted banner ads on sites like MySpace, The Wall Street Journal and America Online.
The move is also a big setback for Microsoft and other potential suitors like Yahoo and AOL. The DoubleClick acquisition may result in one of the significant deals because it was the pioneer in online advertising.
Using DoubleClick's services Google would extend the reach of its AdSense network, which now includes DoubleClick's DART for Publishers product.
Friday, March 14, 2008
Microsoft MIX08: Announcement of Internet Marketing-Friendly Products
The date, the place and the event are of much importance for the web developers and web technocrats. It was a period from March 5-7, 2008, the place was The Venetian Resort Hotel Casino, Las Vegas and the occasion was the unveiling of the Microsoft’s latest web-oriented products and technologies. Now, let me tell you the name of the event which is Microsoft MIX08 or we can call it simply mix08.
This event was of much significance, firstly for the Microsoft, then for various web developers and lastly for the technologies that would emerge after this event of the Microsoft.
Mix08 was not a product launch as such. What Microsoft has chosen to show at this event are not finished products, but the first wave of new products that will become generally available over the next six months.
The event shows that the Internet is going to become the core functional area of Microsoft and it will continue to develop web-based software. According to chief technology officer of Microsoft, Ray Ozzie, "We are placing the internet at the centre of our strategy." This shows that world would see more major Internet developments in the coming times and it would be beneficial for the Internet marketing as a whole.
Furthermore, internet aware devices are becoming more commonplace with us these days. We are carrying mobile gadgets which are totally Internet-based. So, the consistent research of the Microsoft is very useful for us, I think!
Also, in the event MS has announced some of its latest technologies among which the key release was beta version of Internet Explorer 8 (IE8). This is the latest web browser from the Microsoft. Through this web browser, Microsoft has made it easy for websites that provide services to be used from any other website.
For example, if you highlight a street address in IE8, the right click menu will allow you to bring up the location on through the Live Maps service. Online buying and selling is a common process these days. Now, just find an interesting item you're looking to buy? Right click and be taken directly to the search results for that product. These innovations are going to make a difference in the online marketing.
Moreover, Microsoft's Silverlight technology is yet another tool which was demonstrated at the event. This is a set of tools that plugs into your web browser and allows websites to display rich media content and applications. Here, with a heavy focus on media, especially video, Silverlight can deliver very complicated and detailed web pages.
There are speculations that Nokia would make Silverlight available for the majority of their handsets and internet tablets.
Thus, Microsoft is keeping on striving for the excellence. Perhaps the company is also influenced by the advent of the Internet marketing that is why it is emphasizing on the online marketing friendly Internet browser. This is definitely a good news for all those people who are involved in affiliate marketing, search engine marketing or any kind of Internet marketing.
This event was of much significance, firstly for the Microsoft, then for various web developers and lastly for the technologies that would emerge after this event of the Microsoft.
Mix08 was not a product launch as such. What Microsoft has chosen to show at this event are not finished products, but the first wave of new products that will become generally available over the next six months.
The event shows that the Internet is going to become the core functional area of Microsoft and it will continue to develop web-based software. According to chief technology officer of Microsoft, Ray Ozzie, "We are placing the internet at the centre of our strategy." This shows that world would see more major Internet developments in the coming times and it would be beneficial for the Internet marketing as a whole.
Furthermore, internet aware devices are becoming more commonplace with us these days. We are carrying mobile gadgets which are totally Internet-based. So, the consistent research of the Microsoft is very useful for us, I think!
Also, in the event MS has announced some of its latest technologies among which the key release was beta version of Internet Explorer 8 (IE8). This is the latest web browser from the Microsoft. Through this web browser, Microsoft has made it easy for websites that provide services to be used from any other website.
For example, if you highlight a street address in IE8, the right click menu will allow you to bring up the location on through the Live Maps service. Online buying and selling is a common process these days. Now, just find an interesting item you're looking to buy? Right click and be taken directly to the search results for that product. These innovations are going to make a difference in the online marketing.
Moreover, Microsoft's Silverlight technology is yet another tool which was demonstrated at the event. This is a set of tools that plugs into your web browser and allows websites to display rich media content and applications. Here, with a heavy focus on media, especially video, Silverlight can deliver very complicated and detailed web pages.
There are speculations that Nokia would make Silverlight available for the majority of their handsets and internet tablets.
Thus, Microsoft is keeping on striving for the excellence. Perhaps the company is also influenced by the advent of the Internet marketing that is why it is emphasizing on the online marketing friendly Internet browser. This is definitely a good news for all those people who are involved in affiliate marketing, search engine marketing or any kind of Internet marketing.
Friday, March 7, 2008
War for Capturing Internet Based Office Tools Market
Sometimes I get amazed that who is going to win in the war among software giants to get the biggest piece from the huge Internet marketing cake. I have been listening about brand India emerging in the field of software. I also have been listening about the monopoly of some of the giants in this field. I have been listening about the new developments in the software and applications domain.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
Tuesday, February 5, 2008
Google Vs Microsoft: Who Bags the Yahoo Deal
Yet another twist to the Microsoft and Google battle is the bid to take over the giant Yahoo. After its public announcement of offering an unsolicited $44.6 billion to buy Yahoo, Microsoft has created a storm in the online industry. But for Google, it was yet another altercation after the tiff over Google's proposition to buy the online advertising company DoubleClick.
According to sources, now Google is also paving its path to help Yahoo. Almost a year back, when Google proposed to buy Yahoo, the deal did not happen. It is that time of the year again, when two giants are battling it out to pull off the deal. As per Google, if Microsoft wins over the deal, then it would have formidable control of the web and that makes the 'openness' of the web quite vulnerable.
Sources close to Yahoo opine that the board at Yahoo has asked for more time from Microsoft to think over the deal. They also said that Yahoo is open to Google buying them out and it is also considering the choice to remain independent.
But what do netizens, the end users, have to say about all this? There have been mixed responses from the netizens who also are aware of both the propositions. While some believe that Microsoft's takeover of Yahoo would not really affect their search and that it would be a good match, on the other hand, others opine that Google would remain the undoubted leader whether Microsoft wins Yahoo or Google does.
According to sources, now Google is also paving its path to help Yahoo. Almost a year back, when Google proposed to buy Yahoo, the deal did not happen. It is that time of the year again, when two giants are battling it out to pull off the deal. As per Google, if Microsoft wins over the deal, then it would have formidable control of the web and that makes the 'openness' of the web quite vulnerable.
Sources close to Yahoo opine that the board at Yahoo has asked for more time from Microsoft to think over the deal. They also said that Yahoo is open to Google buying them out and it is also considering the choice to remain independent.
But what do netizens, the end users, have to say about all this? There have been mixed responses from the netizens who also are aware of both the propositions. While some believe that Microsoft's takeover of Yahoo would not really affect their search and that it would be a good match, on the other hand, others opine that Google would remain the undoubted leader whether Microsoft wins Yahoo or Google does.
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