Instead of investing in the traditional banner advertising the oldest way of marketing online, the online marketers these days are spending most of their online advertising spends in search engines, email marketing and pay per click campaigns. A recent survey on the marketing habit of the individuals suggest that search marketing and online campaign planning are the most essential areas of advertising.
This rise in accountability of online marketing is supported by the finding that says that almost 75% of the marketers who use online marketing as their means of advertising generate a higher return on investment than those who follow the traditional marketing tool.
The survey also indicated that apart from the rise in online marketing streams like ppc, emails and search engines, a good amount of marketers are also willing to invest on the social media marketing techniques, as they find it to be a convenient and free mode of advertising online.
These findings collectively suggest that the face of online marketing has undergone a great transition which has not only increased its demand in the industry but has also formed a new genre of marketing strategy which is undoubtedly more beneficial and targeted than the current one.
Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts
Tuesday, June 3, 2008
Tuesday, April 8, 2008
Google New Application for Developers - Google App Engine
Google has launched a new application for software called Google App Engine. Here developers can run their web applications with the help of google's infrasture. It is as similar to that blogger made it easy to creat a blog. Google app engine is designed ti naje ut east ti create and run web application.
With the help of Google App Engine, developers can write web applications based on the same building blocks that Google uses, like GFS and Bigtable. Google App Engine packages those building blocks and provides access to scalable infrastructure, hope it will make it easier for developers to scale their applications automatically as they grow. Wih the help Google App Engine, software professional can spend less time dealing with system administration and maintenance, and more time building and improving their applications.
Google App Engine is free to use during the preview release, but the amount of computing resources any app can use is limited. Later, developers will be able to purchase additional computing resources as needed, but Google App Engine is free to get started.
To know more about google app engine click here
This preview of Google App Engine is available for the first 10,000 developers who sign up. so developer sign up download the SDK
With the help of Google App Engine, developers can write web applications based on the same building blocks that Google uses, like GFS and Bigtable. Google App Engine packages those building blocks and provides access to scalable infrastructure, hope it will make it easier for developers to scale their applications automatically as they grow. Wih the help Google App Engine, software professional can spend less time dealing with system administration and maintenance, and more time building and improving their applications.
Google App Engine is free to use during the preview release, but the amount of computing resources any app can use is limited. Later, developers will be able to purchase additional computing resources as needed, but Google App Engine is free to get started.
To know more about google app engine click here
This preview of Google App Engine is available for the first 10,000 developers who sign up. so developer sign up download the SDK
Friday, March 21, 2008
Bebo is in the basket of AOL for Internet Advertising
Internet advertising is the latest medium of advertising which is generating revenue and advertisers are utilizing social networking sites very often for this purpose.
Social networking sites are valuable locations for online advertising because members post information about themselves and can then be targeted with useful products and services.
For this purpose, media giants are looking for social networking sites and latest news is that Time Warner's AOL internet division is buying the social networking site Bebo for 850 million Dollar or 417 million pounds in cash. Bebo is the third-biggest social networking site in the US, behind MySpace and Facebook. According to AOL officials, Bebo has more than 40 million members worldwide who view an average of 78 pages per day each.
Internet analysis experts are saying that, ‘it comes as no great surprise to see another traditional publisher buying in to the power of the social networking phenomenon. Microsoft did it with Facebook and News Corp did it with MySpace.
Furthermore, Bebo has an incredibly strong brand identity with the teenage and young adult market, so AOL can make best use of this powerful Internet advertising tool.
Social networking sites are valuable locations for online advertising because members post information about themselves and can then be targeted with useful products and services.
For this purpose, media giants are looking for social networking sites and latest news is that Time Warner's AOL internet division is buying the social networking site Bebo for 850 million Dollar or 417 million pounds in cash. Bebo is the third-biggest social networking site in the US, behind MySpace and Facebook. According to AOL officials, Bebo has more than 40 million members worldwide who view an average of 78 pages per day each.
Internet analysis experts are saying that, ‘it comes as no great surprise to see another traditional publisher buying in to the power of the social networking phenomenon. Microsoft did it with Facebook and News Corp did it with MySpace.
Furthermore, Bebo has an incredibly strong brand identity with the teenage and young adult market, so AOL can make best use of this powerful Internet advertising tool.
Saturday, March 15, 2008
Internet Explorer 8: Review
For the web developers, Microsoft MIX08 event was very significant. In this event, the Microsoft has released a web-browser which is very online marketing friendly. The name of this browser is Internet Explorer 8 or (IE 8).
On the first instance the IE 8 doesn’t seem much different from version 7. Most of the base features are the same and it looks like an Internet Explorer. However, this is packed with some new features. Let’s look at what these features are.
IE8 has some new and improved features which can be beneficial for the end-user. Some of these features are…
1. Activities: Previously, if you needed to get the address and map a route to a holiday spot, you would go to their website, copy the address and paste it into a map website such as Live Maps.
Now, with Activities, you simply highlight your selection and the activities button appears. This button gives you the option to map an address (a preview of activities is available without launching a whole new tab or page).
2. WebSlices: in IE8 some of the websites are enabled for WebSlices, like eBay and Facebook. You can simply click on the WebSlice button and add it to your favorites bar and from any webpage your updated content will appear with bold type.
3. Favorites bar: The Favorites bar replaces the links bar from IE 7 which provided one-click access to favorite sites.
4. Automatic Crash Recovery: this feature is designed to recover your web pages in case of a crash or hang in your web browser. ACR might help in minimizing disruptions and it can improve your productivity.
5. Improved Phishing Filter: IE 8 have a safety filter that does more than block sites that are used for phishing. It blocks sites that are known to contain malicious software that may harm your computer.
There are speculations that these improvements may make Internet browsing easier and more productive. With IE8, Microsoft may change the Web browsing experience.
On the first instance the IE 8 doesn’t seem much different from version 7. Most of the base features are the same and it looks like an Internet Explorer. However, this is packed with some new features. Let’s look at what these features are.
IE8 has some new and improved features which can be beneficial for the end-user. Some of these features are…
1. Activities: Previously, if you needed to get the address and map a route to a holiday spot, you would go to their website, copy the address and paste it into a map website such as Live Maps.
Now, with Activities, you simply highlight your selection and the activities button appears. This button gives you the option to map an address (a preview of activities is available without launching a whole new tab or page).
2. WebSlices: in IE8 some of the websites are enabled for WebSlices, like eBay and Facebook. You can simply click on the WebSlice button and add it to your favorites bar and from any webpage your updated content will appear with bold type.
3. Favorites bar: The Favorites bar replaces the links bar from IE 7 which provided one-click access to favorite sites.
4. Automatic Crash Recovery: this feature is designed to recover your web pages in case of a crash or hang in your web browser. ACR might help in minimizing disruptions and it can improve your productivity.
5. Improved Phishing Filter: IE 8 have a safety filter that does more than block sites that are used for phishing. It blocks sites that are known to contain malicious software that may harm your computer.
There are speculations that these improvements may make Internet browsing easier and more productive. With IE8, Microsoft may change the Web browsing experience.
Tuesday, March 11, 2008
Online advertising scene would change forever in China
Do you know which region in this world have the most internet surfers? Is it Asia, Europe, North America, Latin America, Africa, Middle East or Australia/Oceania?
The answer is
Let see Internet scene in the
Good news for them is that a business software company Omniture Inc., which is a leader in the online business optimization and Chinese search engine Baidu.com Inc., are together going to provide a technology that will monitor the effectiveness of Chinese marketing campaigns.
The confluence of these two giants will help the companies to determine the influence of the online marketing over the Chinese Internet users. Most probably this will change the face of the online advertising in
Friday, March 7, 2008
War for Capturing Internet Based Office Tools Market
Sometimes I get amazed that who is going to win in the war among software giants to get the biggest piece from the huge Internet marketing cake. I have been listening about brand India emerging in the field of software. I also have been listening about the monopoly of some of the giants in this field. I have been listening about the new developments in the software and applications domain.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
One thing I am realizing that all software giants like Microsoft, Google, Dell, Yahoo! and other software hunks like these, are undergoing a war with each other. The war is on for supremacy.
Here you would ask me some concrete data to prove the above statement. So let’s start...
To provide competition to Google Apps, that allows users to create and store documents online, Microsoft has recently launched Office Live WorkSpace. This application allows people to create and store Word documents, Excel spreadsheets, and PowerPoint presentations online.
Again, for giving competition to Microsoft’s Outlook, Google has launched Google Sites, which allows people to create websites on which they can present documents as well as videos and other material.
Now, other companies are also not lagging behind. Dell has invested $155 million for buying MessageOne which is a provider of online e-mail archiving and management services. Furthermore, Yahoo! has spent $350 million for buying Zimbra, a web-based competitor to Microsoft Exchange.
The list can go on and on and here you can see how. Google has spent 625 million dollar to buy the e-mail filtering and security firm, Postini. Cisco bought WebEx, a supplier of online conferencing software, for 3.2 billion dollar.
Really, the war is on. Now, you would have been well convinced that really the war has begun. As a user of the software applications, I can say only one thing that let them fight with each other; ultimately the winner is me, i.e., the customer and the billions of active Internet users worldwide.
Thursday, March 6, 2008
Internet Marketing: Cream customers are waiting for you
Your Company is doing a great job, its products are useful and your marketing strategy is very market driven but still you are don’t have a strong online presence. Or, may be you are afraid of the term Internet marketing.
The above situation is very common. Most people, organizations, publishers and advertisers ignore a very large base of customers just because of lack of knowledge. They are habituated of selling their products in the physical market. And often they ask, are their enough customers? This is a very common question, but I am sorry to say, this is a really irrelevant question now.
They ask this question in a world where there are speculations that there will be 1.5 billion people with Internet access in 2011, with the biggest growth in the online population occurring in Brazil, Russia, India and China, according to the Worldwide Online Population Forecast, 2006 to 2011 (Report by JupiterResearch).
And I must tell you a large part of this number will do online buying and selling and perhaps that is why online ad spend is enhancing day by day. Companies are also utilizing various online marketing services which educate about tools of the Internet marketing like e-mail marketing, display ads, paid keyword search, video ads, podcasts etc.
Moreover, this is the impact of the Internet marketing only that people are using the Internet for many other purposes other than communication. They are using it for searching for job, life partner, home, latest gizmos and lots more. So what are you waiting for, go online and see a large number of customers waiting for you.
The above situation is very common. Most people, organizations, publishers and advertisers ignore a very large base of customers just because of lack of knowledge. They are habituated of selling their products in the physical market. And often they ask, are their enough customers? This is a very common question, but I am sorry to say, this is a really irrelevant question now.
They ask this question in a world where there are speculations that there will be 1.5 billion people with Internet access in 2011, with the biggest growth in the online population occurring in Brazil, Russia, India and China, according to the Worldwide Online Population Forecast, 2006 to 2011 (Report by JupiterResearch).
And I must tell you a large part of this number will do online buying and selling and perhaps that is why online ad spend is enhancing day by day. Companies are also utilizing various online marketing services which educate about tools of the Internet marketing like e-mail marketing, display ads, paid keyword search, video ads, podcasts etc.
Moreover, this is the impact of the Internet marketing only that people are using the Internet for many other purposes other than communication. They are using it for searching for job, life partner, home, latest gizmos and lots more. So what are you waiting for, go online and see a large number of customers waiting for you.
Thursday, February 7, 2008
Alternative of online marketing for your online business
Mushrooming, perhaps that is the right word to describe any aspect of online business. Online marketing has been diversifying; diversifying as in branching out in different directions. Apart from the popular tools we now have vast resources and some new components to help us serve in the propagation of messages.
Previously, the best we had in terms of meeting the challenges posed by the market was a handful of techniques and few platforms. But today have a look at the valuable resources we have – blogs, search engines, networks, PPC, article submissions, affiliates, banners, etc. So, when the popular methods fail or deliver little you may opt for the alternatives. The most effective marketing alternatives known today include:
· Press Releases: Press releases are not restricted to serve as pubic relations tools. In the present scenario press releases are effective communications that can better help your marketing campaign.
· Social Network: With more and more people registering for the communities there is no better place to catch the audience. Social networks exist in the form of social websites and community websites that are open to the people at large.
· Social Book marking: Social book marking are some new tools to help in promoting the product or websites. They exist as a set of useful links and resources and can be shared to any number of people.
· Podcasts: Audio messages and presentations can be more useful than the traditional stagnant texts. Called as podcasts, these audio presentations can be made available to the people on websites and portals.
· Videos: Videos are the best alternatives as they can provide better description of your products. However the large size of the video files can be a little problem and not many people have patience to wait on the Internet.
Tuesday, February 5, 2008
Online Marketing trends
I started as a genuine explorer seeking what is there on the Internet. There is no single discovery but a load of information I happen to step on. All this has taught me to make some, to do my tasks efficiently, to remain in touch with the others and explore yet new dimensions of life. From an Internet browser to a successful marketer, the key lies not in the fact that how much I gave to it but how much I got from it.
In online marketing the trends have been changing and I can clearly see where the innovations and all that technology are leading us. From traditional search engine optimization to the treading upon of social media networks, things have been changing and those who share success story know how to adapt.
There was an era, a brief period of time, when people learned to play with the keywords and the Meta tags. Everyone thought they have championed the game. The truth however is that the rules have been changing from day one. Now we have so much happening in the web world – the blogs, community websites, viral marketing, guerrilla marketing, social media marketing, so on and so forth. There is one thing that is worth noting: the current trend is trying to free itself from all rules. There is a popular saying: ‘Everything is fair in love and war,’ which in fact defines the new trend. It can be said either due to the love for making online money quickly or war against the other experts.
People, including me, have to keep on exploring new avenues and keep digging to remain in the business. The great umbrella term, online marketing, under which we all deliver our best, will require the best of the eyes and a good foresight. Whether it is customizing the web pages content or joining a social network, the one who knows where the industry stands has better prospects.
In online marketing the trends have been changing and I can clearly see where the innovations and all that technology are leading us. From traditional search engine optimization to the treading upon of social media networks, things have been changing and those who share success story know how to adapt.
There was an era, a brief period of time, when people learned to play with the keywords and the Meta tags. Everyone thought they have championed the game. The truth however is that the rules have been changing from day one. Now we have so much happening in the web world – the blogs, community websites, viral marketing, guerrilla marketing, social media marketing, so on and so forth. There is one thing that is worth noting: the current trend is trying to free itself from all rules. There is a popular saying: ‘Everything is fair in love and war,’ which in fact defines the new trend. It can be said either due to the love for making online money quickly or war against the other experts.
People, including me, have to keep on exploring new avenues and keep digging to remain in the business. The great umbrella term, online marketing, under which we all deliver our best, will require the best of the eyes and a good foresight. Whether it is customizing the web pages content or joining a social network, the one who knows where the industry stands has better prospects.
Saturday, February 2, 2008
Google Files Patent- Search to Include Text in Pictures
Google has filed for a patent with the world intellectual property organization which is based on the idea of “Recognizing Text in Images”. This patent would enable machines to read text included in pictures.
It was further disclosed in Information Week report that the patent would allow tasks like searching videos by keywords appearing in the content.
The technology behind it is based on receiving an input of one or more image search terms and identifying keywords from the received search terms said by patent abstract.
Also, it would consider searching a collection of keywords including keywords extracted from image text, retrieving an image associated with extracted image text corresponding to one or more of the image search terms, and presenting the imag
If this technology is pulled off, it would take web search to a new level. Search on the web would take on a new meaning; especially now when it is full of myriad typefaces and languages.
It was further disclosed in Information Week report that the patent would allow tasks like searching videos by keywords appearing in the content.
The technology behind it is based on receiving an input of one or more image search terms and identifying keywords from the received search terms said by patent abstract.
Also, it would consider searching a collection of keywords including keywords extracted from image text, retrieving an image associated with extracted image text corresponding to one or more of the image search terms, and presenting the imag
If this technology is pulled off, it would take web search to a new level. Search on the web would take on a new meaning; especially now when it is full of myriad typefaces and languages.
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