Reviews on Google's App Engine from Software Pioneers

There is a round of buzz going on with Google's latest application for software developers. It has been named "Google App Engine" and it provides a platform to the developers in running their web applications.

After this development, the software pioneers have started analyzing it. There will be an environment of reviews and feedbacks for this latest technology innovation from Google.

Dave Wineris one of the software pioneer, knows about disruptive technology. Here is a small para what Dave had to say about google App Engine,

"Now, what Google announced is really exciting! I'm not kidding. It's even better than I hoped. Yes, it's only Python, but IBM's PC-DOS was only BASIC and Pascal when it first came out, and it didn't matter. Yeah, I preferred C, but I coded in Pascal because that's what you had to do to get an app running. What you're going to see here that you've never seen before is shrinkwrap net apps that scale that can be deployed by civillians. That's a mouthful, but that's what's coming. Why? Because here is a standardized platform that can be stamped out in the billions of units. Maybe Google can't do it, but the perception is that they can. Who is willing to stand up and say Google hasn't nailed scaling? What PCs did in the 80s, Google is doing now. PCs took the black magic out of owning a computer. Now Google is taking the black magic out of operating a scalable web app. Python is the new BASIC. "

According to Marshall Kirkpatrick of ReadWrite :

"The point is, Google App Engine may be neither competitive nor monopolistic - it might just be trivial as Google Pages or Google Base. So far it seems pretty simple and useful, though. We'll have to take a deep breath, hope that Amazon and others step up their offerings a notch or two in response, and see what the future brings.


However, the applications developed by Google have been well accepted by the various industries till now. No matter what stir the responses would create but the software professionals are sure to get help from Google's App Engine.

Will Google’s Search within Search spell Doom’s Day for the Flourishing Affiliate Marketing?

Google’s new Search within Search tool might create a chaos in the world of affiliate marketing and affiliate network. According to the report by IDC search analyst Sue Feldman - "Hijacking Affiliate Revenue: Google's New Search Within Search Tool,"- Google’s new destination search tool can invite serious risks for publishers, while it attempts to make information more available to the end users.

According to a newspost by Thoman Claburn, in Information Week.com, by introducing this tool, where a user can search specific data through a search box that comes in the result pages of the Google SERPs, the search engine would risk alienating its affiliates and other web site owners by keeping for itself traffic and the revenue thereof.

How is this possible? Visitors seeking specific information or an ad might have visited a particular site where ad is flashed. This would have helped the affiliate generate revenue for display of that particular ad and helping a visitor go to the site via the publisher/ affiliate’s site.

But having another search box in Google SERPs itself, visitors can conduct follow up searches without leaving Google.com. This would a visitor, the particular ad being searched directly from Google and therefore the revenue generated from the ad would go directly to Google and not the Affiliate.

According to Google spokesperson, “By showing ads on the results page from the 'search within a site' feature, we aim to help our users find ads that are both useful and relevant to their searches. Our goal is to provide the best user experience, and ads that are related to searches from competing providers are useful to consumers. If a site owner wants to present sponsored listings for these searches, then that site owner can participate in the AdWords auction."

While Google maintains that it developed this feature to improve the user search experience, some industry watchers view this tool introduced by Google, as another money making mechanism, others are skeptical about its impact on the flourishing affiliate marketing.

Google Loses To its European Cousin

The European Union’s trademark regulation agency did not accept the appeal made by Google to trademark protect its G-Mail mark in the European Union. This decision was made on the grounds that the G-Mail trademark was already provided to German businessman Daniel Giersch who has an electronic postal delivery business.

This similarity in name can lead to a lot of confusion and therefore Google, having entered later than the prevalent GMail, can not use the term. Though Google seemed to be disappointed with the judgment passed in the later part of February, this year, yet the decision seems to be quite prudent.

After the decision passed by the lower board of the trademark regulatory agency, Google now operates its free web based email service in Switzerland and also in UK under the name of GoogleMail.

Online Marketing trends

I started as a genuine explorer seeking what is there on the Internet. There is no single discovery but a load of information I happen to step on. All this has taught me to make some, to do my tasks efficiently, to remain in touch with the others and explore yet new dimensions of life. From an Internet browser to a successful marketer, the key lies not in the fact that how much I gave to it but how much I got from it.

In online marketing the trends have been changing and I can clearly see where the innovations and all that technology are leading us. From traditional search engine optimization to the treading upon of social media networks, things have been changing and those who share success story know how to adapt.

There was an era, a brief period of time, when people learned to play with the keywords and the Meta tags. Everyone thought they have championed the game. The truth however is that the rules have been changing from day one. Now we have so much happening in the web world – the blogs, community websites, viral marketing, guerrilla marketing, social media marketing, so on and so forth. There is one thing that is worth noting: the current trend is trying to free itself from all rules. There is a popular saying: ‘Everything is fair in love and war,’ which in fact defines the new trend. It can be said either due to the love for making online money quickly or war against the other experts.

People, including me, have to keep on exploring new avenues and keep digging to remain in the business. The great umbrella term, online marketing, under which we all deliver our best, will require the best of the eyes and a good foresight. Whether it is customizing the web pages content or joining a social network, the one who knows where the industry stands has better prospects.

Google Files Patent- Search to Include Text in Pictures

Google has filed for a patent with the world intellectual property organization which is based on the idea of “Recognizing Text in Images”. This patent would enable machines to read text included in pictures.

It was further disclosed in Information Week report that the patent would allow tasks like searching videos by keywords appearing in the content.

The technology behind it is based on receiving an input of one or more image search terms and identifying keywords from the received search terms said by patent abstract.

Also, it would consider searching a collection of keywords including keywords extracted from image text, retrieving an image associated with extracted image text corresponding to one or more of the image search terms, and presenting the imag

If this technology is pulled off, it would take web search to a new level. Search on the web would take on a new meaning; especially now when it is full of myriad typefaces and languages.