Yahoo and Google have reached a search deal and both are looking forward to make this deal more profitable for the sake of online marketing.
Yahoo and Google have reached a search deal after the courtship between Yahoo and Microsoft failed. On Thursday, 12'th June, Yahoo rushed into Google's arms with a hope that an alliance will improve its drooping fortunes. According to the Google chief executive Eric Schmidt, Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo.
The sources believe that the deal will start small and gear up over time depending on its success. So, it is a small deal and thus would attract far less regulatory scrutiny and it will also contribute less to Yahoo's bottom line. The deal would put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Also, the deal breaks down the wall between free instant messaging services offered by Yahoo and Google. Now, users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results and can expand to include display advertising. It can be a good news for the sake of online marketing industry.
Till now the deal is limited to Yahoo web properties in the US and Canada, but Google said there is potential to extend it to other parts of the world.
Wednesday, June 18, 2008
Online Marketing: Yahoo's New Relationship after a Failed Courtship
Yahoo and Google have reached a search deal and both are looking forward to make this deal more profitable for the sake of online marketing.
Yahoo and Google have reached a search deal after the courtship between Yahoo and Microsoft failed. On Thursday, 12'th June, Yahoo rushed into Google's arms with a hope that an alliance will improve its drooping fortunes. According to the Google chief executive Eric Schmidt, Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo.
The sources believe that the deal will start small and gear up over time depending on its success. So, it is a small deal and thus would attract far less regulatory scrutiny and it will also contribute less to Yahoo's bottom line. The deal would put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Also, the deal breaks down the wall between free instant messaging services offered by Yahoo and Google. Now, users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results and can expand to include display advertising. It can be a good news for the sake of online marketing industry.
Till now the deal is limited to Yahoo web properties in the US and Canada, but Google said there is potential to extend it to other parts of the world.
Yahoo and Google have reached a search deal after the courtship between Yahoo and Microsoft failed. On Thursday, 12'th June, Yahoo rushed into Google's arms with a hope that an alliance will improve its drooping fortunes. According to the Google chief executive Eric Schmidt, Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo.
The sources believe that the deal will start small and gear up over time depending on its success. So, it is a small deal and thus would attract far less regulatory scrutiny and it will also contribute less to Yahoo's bottom line. The deal would put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.
Also, the deal breaks down the wall between free instant messaging services offered by Yahoo and Google. Now, users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results and can expand to include display advertising. It can be a good news for the sake of online marketing industry.
Till now the deal is limited to Yahoo web properties in the US and Canada, but Google said there is potential to extend it to other parts of the world.
Saturday, June 7, 2008
Online marketing: Is Yahoo Renovating?
The growth of online marketing is vigorous. It is profitable and revenue generating. That is why all Internet behemoths are planning to get maximum profit from this stream.
Be it Google, Microsoft or Yahoo!, every Internet stalwart is striving to achieve excellence in the field of online marketing. These companies do not want to leave any stone unturned to make maximum use of this marketing spree. Now latest buzz is that Yahoo! has come up with a broad vision for online advertising transformation.
The Internet giant has highlighted opportunities and solutions for the industry. Speaking at the 2008 Advertising 2.0 New York conference, Sue Decker, the president of Yahoo!, confidently declared that the industry was 'on the cusp' of a 'renaissance' of display advertising.
She further added that new technologies, products and platforms will make it more efficient to reach customers. She also described the importance of getting a balance between monetisation and customer experience. Yahoo! is developing the technology, products and platforms to help advertisers find the right audiences and publishers find the right advertisers.
This is necessary for online marketing because until and unless advertisers find the right audience, revenue generation would be a distant dream. And if revenue is not there then everything else is useless. Hence, Yahoo's decision to launch new technologies, products and platforms would make a big difference in the field of Internet advertising and online marketing. So let's wait for Yahoo's new face.
Be it Google, Microsoft or Yahoo!, every Internet stalwart is striving to achieve excellence in the field of online marketing. These companies do not want to leave any stone unturned to make maximum use of this marketing spree. Now latest buzz is that Yahoo! has come up with a broad vision for online advertising transformation.
The Internet giant has highlighted opportunities and solutions for the industry. Speaking at the 2008 Advertising 2.0 New York conference, Sue Decker, the president of Yahoo!, confidently declared that the industry was 'on the cusp' of a 'renaissance' of display advertising.
She further added that new technologies, products and platforms will make it more efficient to reach customers. She also described the importance of getting a balance between monetisation and customer experience. Yahoo! is developing the technology, products and platforms to help advertisers find the right audiences and publishers find the right advertisers.
This is necessary for online marketing because until and unless advertisers find the right audience, revenue generation would be a distant dream. And if revenue is not there then everything else is useless. Hence, Yahoo's decision to launch new technologies, products and platforms would make a big difference in the field of Internet advertising and online marketing. So let's wait for Yahoo's new face.
Wednesday, June 4, 2008
Search Engine Marketing Services: Customers Calling
As far as Internet marketing is concerned, search is important. People are searching for various items. And if a website becomes available to them then it is due to the search engine marketing services.
These services make a website content-rich and keyword rich. People opt for on-page or off-page SEO services and they are getting benefit from it. The impact of search engine marketing services can be realized by the UK Search Engine Marketing Report, produced by E-consultancy.
The sample size of the survey was about 1000 respondents from both agencies and companies with first-hand experience of search engine marketing. The results offer a valuable insight into the changing search engine marketing landscape.
The report says that the industry is thriving with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their Search Engine Optimisation budget. And the contribution is ,again, of search engine marketing services to a great extent.
Hence SEO field is growing, and the pace of growth suggests that the growth won't stop, at least in the coming decade. Because various market segments are still unaware of the opportunities of SEO.
These services make a website content-rich and keyword rich. People opt for on-page or off-page SEO services and they are getting benefit from it. The impact of search engine marketing services can be realized by the UK Search Engine Marketing Report, produced by E-consultancy.
The sample size of the survey was about 1000 respondents from both agencies and companies with first-hand experience of search engine marketing. The results offer a valuable insight into the changing search engine marketing landscape.
The report says that the industry is thriving with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their Search Engine Optimisation budget. And the contribution is ,again, of search engine marketing services to a great extent.
Hence SEO field is growing, and the pace of growth suggests that the growth won't stop, at least in the coming decade. Because various market segments are still unaware of the opportunities of SEO.
Tuesday, June 3, 2008
Overall Online Marketing Spends Increases
Instead of investing in the traditional banner advertising the oldest way of marketing online, the online marketers these days are spending most of their online advertising spends in search engines, email marketing and pay per click campaigns. A recent survey on the marketing habit of the individuals suggest that search marketing and online campaign planning are the most essential areas of advertising.
This rise in accountability of online marketing is supported by the finding that says that almost 75% of the marketers who use online marketing as their means of advertising generate a higher return on investment than those who follow the traditional marketing tool.
The survey also indicated that apart from the rise in online marketing streams like ppc, emails and search engines, a good amount of marketers are also willing to invest on the social media marketing techniques, as they find it to be a convenient and free mode of advertising online.
These findings collectively suggest that the face of online marketing has undergone a great transition which has not only increased its demand in the industry but has also formed a new genre of marketing strategy which is undoubtedly more beneficial and targeted than the current one.
This rise in accountability of online marketing is supported by the finding that says that almost 75% of the marketers who use online marketing as their means of advertising generate a higher return on investment than those who follow the traditional marketing tool.
The survey also indicated that apart from the rise in online marketing streams like ppc, emails and search engines, a good amount of marketers are also willing to invest on the social media marketing techniques, as they find it to be a convenient and free mode of advertising online.
These findings collectively suggest that the face of online marketing has undergone a great transition which has not only increased its demand in the industry but has also formed a new genre of marketing strategy which is undoubtedly more beneficial and targeted than the current one.
Monday, June 2, 2008
Online marketing: Growth in Social Media And Viral Marketing
Recently a survey was carried out by the Online Marketing and Media Show (OMMS), according to which the marketers are spending a big share of online budgets on search, pay per click and email. They are no longer spending on traditional banner advertising to make ways for the growth in interactive mediums like social media and viral marketing.
This online marketing survey was targeted at exhibitors and delegates who will be attending the OMMS 2008 event which will take place on 24th & 25th June 2008, at the Business Design Centre in London.
Also, it has been revealed that overall online marketing spend continues to increase. Over a third of all respondents revealed that up to 25% of their marketing budget will be dedicated purely to online marketing and media this year which is a 15% increase over predicted spend in 2007.
The survey further revealed that 75% of respondents produce more accountable ROI from their online marketing and media activity than their traditional marketing tools. And 62% said they would feel comfortable while advertising their brand on a social networking site.
According to the OMMS conference producer, the survey results show that marketers want to extend their understanding of new marketing tools before trying them out. Hence it can be said that emerging online marketing tools have a bright future.
This online marketing survey was targeted at exhibitors and delegates who will be attending the OMMS 2008 event which will take place on 24th & 25th June 2008, at the Business Design Centre in London.
Also, it has been revealed that overall online marketing spend continues to increase. Over a third of all respondents revealed that up to 25% of their marketing budget will be dedicated purely to online marketing and media this year which is a 15% increase over predicted spend in 2007.
The survey further revealed that 75% of respondents produce more accountable ROI from their online marketing and media activity than their traditional marketing tools. And 62% said they would feel comfortable while advertising their brand on a social networking site.
According to the OMMS conference producer, the survey results show that marketers want to extend their understanding of new marketing tools before trying them out. Hence it can be said that emerging online marketing tools have a bright future.
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