Search Engine mood swings

What has been mentioned above may look like an oversimplified version to many of the people, especially the webmasters. But, it would be an understatement to overlook it in the first place. Few people understand that even the most intricate systems and designs work on some simple, basic principles. In the first generation or the immediate period following the incorporation of new technology or production of a new system, analysts often focus on the essential working principles and structural designs. Later on, when enough knowledge is available some of them might miss by a fraction and lose it all.

In the first generation webmasters tried to study the basic working principles by which the search engines processed the huge number of pages. Their findings led to the discovery of some essential components – algorithms; keywords; tags and meta tags, links, etc. It was a dominant trend and based on it researchers put forth the key elements that should be considered in order to bring websites to first few search result pages. Such efforts required the customization of the websites according to the predefined values of scaling used by search engines in their ranking method. Thus was born Search Engine Optimization, and all those researchers, observers, browsing specialists became the masters of the web.

Today the trend has changed as the techniques of yesteryears are not very helpful. The people behind the creation of search engines realized that people have deciphered their codes and might exploit it for benefits. So they kept on making upgrades and at the same time provide for a better ranking system. Today, web promotions include a lot of activities, but the codes still remain the codes. Website promoters literally leave no stone unturned – blogs, links, networks, unconventional and unorthodox marketing exercises; so many things. Sometimes they get lucky and hit the jackpot; otherwise it is a long, long waiting.