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Tuesday, February 12, 2008

Google throws a lifeline to Yahoo!

Since the news of Microsoft’s (apparent) hostile takeover of Yahoo, I have a feeling that I am watching a nail biting thriller. As the story unfolds, every news seems like mystery and the suspense is killing me!

The latest that I heard is that Google has thrown a lifeline to its stumbling rival Yahoo! This so called benevolent move (only future will tell whether Google too turns out to the big bad wolf) proposes a partnership between the two internet search sites so as to foil the Microsoft's $44.6bn (£23bn) hostile takeover bid. Another twist in the tale.

Now this marriage of the odds would involve Yahoo outsourcing its search and advertising functions to Google. In return, Google would allow the company its independence and maintain its idiosyncratic corporate culture which could be lost under Microsoft management.

But is Yahoo! ready to admit defeat? Because that will be what it amounts to, if the two get together. Though Yahoo has not reacted to this news publicly, I am waiting for a response like many of you.

Microsoft on the other hand is confident that Yahoo would join hands with it very soon. Now that is confidence- whether it turns out to be misplaced remains to be seen!

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