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Tuesday, February 5, 2008

Online Marketing trends

I started as a genuine explorer seeking what is there on the Internet. There is no single discovery but a load of information I happen to step on. All this has taught me to make some, to do my tasks efficiently, to remain in touch with the others and explore yet new dimensions of life. From an Internet browser to a successful marketer, the key lies not in the fact that how much I gave to it but how much I got from it.

In online marketing the trends have been changing and I can clearly see where the innovations and all that technology are leading us. From traditional search engine optimization to the treading upon of social media networks, things have been changing and those who share success story know how to adapt.

There was an era, a brief period of time, when people learned to play with the keywords and the Meta tags. Everyone thought they have championed the game. The truth however is that the rules have been changing from day one. Now we have so much happening in the web world – the blogs, community websites, viral marketing, guerrilla marketing, social media marketing, so on and so forth. There is one thing that is worth noting: the current trend is trying to free itself from all rules. There is a popular saying: ‘Everything is fair in love and war,’ which in fact defines the new trend. It can be said either due to the love for making online money quickly or war against the other experts.

People, including me, have to keep on exploring new avenues and keep digging to remain in the business. The great umbrella term, online marketing, under which we all deliver our best, will require the best of the eyes and a good foresight. Whether it is customizing the web pages content or joining a social network, the one who knows where the industry stands has better prospects.

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