You Tube is now releasing a video analytics tool which they are calling the ‘You Tube Insight’. ‘You Tube Insight’ is free to all the users of You Tube. This means that if you have an account in You Tube, you can view detailed statistics about the videos that you upload to the site.
What all information will ‘You Tube Insight’ provide an up-loader with? An up-loader can see the frequency or number of times the videos are watched, different geographic locations from where viewers come to the videos, the time of the day or the time period when the videos are usually played and how popular are they, especially when compared to other videos in the same market.
With You Tube Insight, you can also get down to further details like the lifecycle of a video, long soon is the video getting famous, what all places are reporting maximum views and what happens once the popularity of a video reaches its peak position.
The You Tube Insight can be very useful for you from business point of view. You can judge from the statistics – what kinds of people are taking more interest in your videos. You can evaluate the performance of your videos with those of your competitors and know exactly where you are. You can use the metrics to increase your videos’ view counts and improve popularity on the site.
You Tube promises its viewers more features and additional information and asks them to find currently available metrics by clicking under the "About this Video" button under "My account > Videos, Favorites, Playlists > Manage my Videos."
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