Yahoo! India, for the first time in India, started their new service by enhancing the Yahoo! Maps to show results in different languages. The new strategy is to attract more Indian customers to use internet. With this service, Yahoo! wishes to penetrate the local markets and influence varied target customers.
Some of the salient features in the enhanced Yahoo! Map are:
1) Use of local languages and user friendly features
2) Proper walking directions displayed
3) Flexibility to access via SMS, email, and web
4) Well-known landmarks displayed
5) Location of ATMs, Hospitals, restaurants, Malls etc are mentioned
Yahoo selected 9 different languages like Hindi, Tamil, Gujarati, Punjabi, Marathi, Bengali, Kannada, Telugu, and Malayalam to start with the Yahoo India Map. They may add more languages later.
The users of Yahoo! India can search for different destination across 179 cities, 4,767 towns, and 226,114 villages. Also there is a facility for users to search for over 3 million points of interest. It’s really a good strategy to penetrate the market.
As India is the second largest country in world regarding population with an economic growth that is maintaining good pace, therefore it would be a good idea to penetrate into more local and niche markets to reap more benefits. This is perhaps what Yahoo! is now trying to do by influencing the general people and habituating them with Internet and the web.
It’s a good strategy to compete with the world’s leading search engine service provider Google. But will the Yahoo Map be able to compete with Google maps. Think about it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment